The Role of Event Planning in Promoting Cultural Tourism in Nigeria Using Ofala Festival in Anambra State as Case Study
CHAPTER ONE
Objective of the study
The objectives of the study are;
- To ascertain what should be done to make festival tourism event better in Ofala festival in Anambra state
- To ascertain the benefit of event planning in promoting Ofala festival in Anambra state
- To find out the role of event planning in promoting cultural tourism in Ofala festival in Anambra state
CHAPTER TWO
REVIEW OF RELATED LITERATURE
Intangible cultural heritage (ICH)
Great change has occurred in cultural heritage study in recent years and part of this change is the various mechanisms, strategies developed by UNESCO regarding intangible cultural heritage. Historical sites, monumental structures, gathering of objects are all tangible heritage but now, heritage goes beyond the materials listed above. It now involves intangible heritage such as our expressions of living like the oral traditions and other cultural tradition that were passed down from our ancestors. These expressions are; festive events and rites, social practices, musical shows oral traditions, performing arts, knowledge of craft production, general knowledge of natural habitat and life‟s system. Transmitted from one generation to another that is-to the future generations, it is therefore customary for communities to re-establish their intangible cultural heritage on a regular basis depending on their environment‟s nature and call. The manner in which they interact with their history and nature is greatly influenced by ICH. The major significance of intangible cultural heritage is that the community becomes well identified with their culture, have a stable culture also, diversification of culture and creativity is highly promoted and regarded. ICH consists of those factors that group of people and community recognize as one of those things they inherited from their ancestors such as knowledge, experiences, cultural spaces, instruments, practices, representations, expressions, objects and artifacts (UNESCO, 2012)
CHAPTER THREE
RESEARCH METHODOLOGY
INTRODUCTION
In this chapter, we described the research procedure for this study. A research methodology is a research process adopted or employed to systematically and scientifically present the results of a study to the research audience viz. a vis, the study beneficiaries.
RESEARCH DESIGN
Research designs are perceived to be an overall strategy adopted by the researcher whereby different components of the study are integrated in a logical manner to effectively address a research problem. In this study, the researcher employed the survey research design. This is due to the nature of the study whereby the opinion and views of people are sampled. According to Singleton & Straits, (2009), Survey research can use quantitative research strategies (e.g., using questionnaires with numerically rated items), qualitative research strategies (e.g., using open-ended questions), or both strategies (i.e., mixed methods). As it is often used to describe and explore human behaviour, surveys are therefore frequently used in social and psychological research.
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
INTRODUCTION
This chapter presents the analysis of data derived through the questionnaire and key informant interview administered on the respondents in the study area. The analysis and interpretation were derived from the findings of the study. The data analysis depicts the simple frequency and percentage of the respondents as well as interpretation of the information gathered. A total of eighty (80) questionnaires were administered to respondents of which only seventy-seven (77) were returned and validated. This was due to irregular, incomplete and inappropriate responses to some questionnaire. For this study a total of 77 was validated for the analysis.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to ascertain the role of event planning in promoting cultural tourism in Nigeria. In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of the role of event planning in promoting cultural tourism in Nigeria
Summary
This study was on the role of event planning in promoting cultural tourism in Nigeria. Three objectives were raised which included: To ascertain what should be done to make festival tourism event better in Ofala festival in Anambra state, to ascertain the benefit of event planning in promoting Ofala festival in Anambra state and to find out the role of event planning in promoting cultural tourism in Ofala festival in Anambra state
. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from Ofala festival in Anambra state. Hypothesis was tested using Chi-Square statistical tool (SPSS).
Conclusion
Festivals are pivotal because they are integral aspect of a given destination. Fulfilling the desires of visitors by introducing unique culture and events thereby making tourists who are eager to learn new ways of life happy. For instance, the new yam festival is one of such festivals which promote culture, unity, peace and of course the preservation of our intangible cultural heritage. Cultural tourism as a product is a very challenging aspect of the tourism industry, its demand and supply is miscellaneous and flexible. Cultural tourism products are subject to future changes, just as the leisure needs of cultural tourists increase, at the same time, the demand for cultural travels will promptly grow as well.
Recommendation
The study recommended that government should create way to promote our cultural heritage because it convey information about the state to the world. They should make the event remarkable to welcome others tourists.
References
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