The Mass Media and Coverage of Sports Porgrammes in Nigeria (a Study of NTA Enugu)
CHAPTER ONE
OBJECTIVES OF THE STUDY
The objective of the study is to estimate the extent of mass media coverage of sports programmes in Nigeria. Also it is to analyze the performance of the media in providing speedy, efficient, effective and qualitative sports coverage.
CHAPTER TWO
LITERATURE REVIEW
SOURCES OF LITERATURE
Like most other social science research, the sources of literature review for this study ranges from classroom lecture notes to texts particularly in the area of mass media coverage.
However, emphasis is laid on texts and journals dealing on sports issues. Ideas are also gotten from library, newspaper, personal interviews, the use of questionnaires and other public lecture materials.
REVIEW OF RELEVANT LITERATURES
The mass media are considered important mainly because of the many functions they perform in our private and public life in any society they exist. In a nutshell, the mass media inform, educate, persuade and entertain.
Charles Wright (1975:p.9) adopts the Lasswellian functional paradigm completely but adds the entertainment function which he thought was missing but very important. Ray Hiebert and his research associates (1994:p.26) expanded these media function thus news and information, analysis and interpretation, education and entertainment.
Similarly, Fred Siebert and his research associates in their (1963) classical work also offered functional paradigm for analyzing mass media functions in society. According to them, the mass media must perform the following function in any society in order to remain relevant response and responsive. (1) servicing the government by providing information discussion and debate on public life. (2). Safeguarding the rights of the individual by servicing as a watchdog against government.
Literature review scholarly writing on the state of Nigeria media has television programming in Nigeria is of poor quality compared to today’s sports. Due to the poor coverage of sports, on 11th December, 2010, media coverage of bane of gold is not embarked like other sports in the country. Nigeria media coverage of the 1995 coverage of sports (24%) in the Nigeria media sample is overwhelmingly more than the coverage (6%) in 1979.
CHAPTER THREE
RESEARCH METHODOLOGY
RESEARCH DESIGN
The study was conducted through the simple survey reach method using questionnaire for instrument of data collection.
AREA OF STUDY
The research was conducted in Enugu using NTA channel 8 Enugu as a study of how the mass media cover sports programmes in Nigeria.
CHAPTER FOUR
PRESENTATION AND INTERPRETATION OF FINDING
DATA PRESENTATION AND ANALYSIS
The central focus of this study is the assessment of how the mass media covers sports programmes in Nigeria.
In this study which has people living in Enugu Metropolis primary respondents, a total number of 200 questionnaire were distributed out of which 190 were completed accurately and returned. This shows a response rate of 95% highly significant.
CHAPTER FIVE
CONCLUSIONS AND RECOMMENDATION
SUMMARY
This study commenced firstly with discussion of background to the study, he statement of the problem, objectives of the study, significance of the study, research question, hypothesis, assumption etc.
The very point of the study was on mass media and coverage of sports programmes in Nigeria.
The main point in this is to carryout an investigation on the role of mass media in the area of sports coverage in Nigeria and to make suggestions on how to progress and forward the works of mass media.
The method for the in depth analysis was based on theoretical approach wide literature research was conducted.
Research questions were equally used; finally the background of information gathered and data analyzed, the researcher has all the capabilities to draw conclusion on this study.
CONCLUSION
This study is set out to examine the mass media and the coverage of sports programmes in Nigeria, using NTA channel 8 Enugu as a study.
The study tested four hypothesis, all of which were statistically supported, the results of the hypothesis indicates that the mass media report objectively on sports issues in Nigeria.
They also influences the society’s perception of sports programs. And finally, they operate within a particular geographical location which emphasized the interest of that location in the coverage of sports programmes.
RECOMMENDATION
The mass media playing the role of educating, informing and entertaining owe the society the duty of always upholding the principles, views, ideas and acts that promote stability, unity and mutual co-existence in the society.
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