The Impact of Social Responsibility on Organizational Image (a Case Study of Cadbury Nigeria PLC)
CHAPTER ONE
OBJECTIVES OF THE STUDY
The major objectives is of this study is to examine the impact of social responsibility on organizational image. Other specific objectives are;
- To examine the organization policy, image and the activities on the society.
- To examine the effect of social responsibility on organizational image
- To determine how government policies affect company in the discharge of their duties.
CHAPTER TWO
LITERATURE REVIEW AND THEORETICAL FRAMEWORK
THE CONCEPT OF SOCIAL RESPONSIBILITY
The genesis of social responsibility can be traced back to the historicalevolution of contemporary expectation written by David Bromstorm (2006)described social responsibility as the obligation of the decision makers as it improves the welfare of society as a whole along with their own interest. Luthan F. and Hodgets R. (2006) gave the opinion that a classic discussion ofsocial responsibility is the obligation of the business man to pursue those line of action, which are desirable in terms of objectives and values of the society.
According to Fred Luthan, in their book “social issue in business” social responsibility refers to the firms consideration of a response, to issue beyond the narrow economic technical and legal requirement of the firm, it is firm “obligation to evaluate its decision making process the effects of its decision in the external social benefit along with traditional economic aims which the firm seeks. One of the pioneering scholars in this area of the study was a British business leader. Oliver Sheldon in British post World War 1, Sheldon foresaw the need for a change in the philosophy of management. The past experience has also show that the responsibility of business in those days is only involve the most efficient. Use of their resources to provide a high cost in order to enhanced the living standard of the society through the free market enterprise.
DEFINITION OF SOCIAL RESPONSIBILITY
Luthans and Hodget (2006) noted that social responsibility can bedefined as the intelligent and objective concern for the welfare of society whichrefrain individual and corporate behaviour from ultimately destructives activities of no matter how immediately profitable and leads in the direction of positive contribution to human betterment. It can also be viewed as actions thatprotect and improve the welfare of the society along with is own interest. Theystated that a classic discussion of social responsibility is the obligation of the businessmen to pursue those line policies to mark discussion or to follow those line of actions which are described in terms of objectives and values of the society. Moreover, one major aspect of social responsibility is the concept of business ethics. Ethic is regarded as a set of rules and standards governing the conducts of members of a profession and the existing values and expectation of its social environment. Business usually directs its actions to wards profit exclusively but must follow a pattern of responsibility. It is the obligation of a corporate organization to get practically involved in social responsibility activity that improve the life of society at large and the company’s image in particular.
CHAPTER THREE
RESEARCH METHODOLOGY
INTRODUCTION
This chapter describes the techniques and procedures used by the researcher in conducting the study and accumulating the data for the study. It comprises of the description of the population of the study, sampling techniques, sample size, sources of data, method of data collection and method of data analysis and testing hypotheses.
RESEARCH DESIGN
Survey researcher design among the others is pursued in order to get objectives information of opinion to the research work and also to help solve the problem at hand.
DATA SOURCES AND METHOD OF COLLECTIONS
There are two sources of data collection, which are primary sources and secondary sources. However, both the primary and secondary sources of data collection were in this study.
Methods used to obtained information for this research work or study were interview and questionnaire method.
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
ANALYSIS OF QUESTIONNAIRE ADMINISTRATION
Seventy (70) questionnaires were administered but sixty (60) were returned and this represents a response data of 38% this is presented below
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
SUMMARY OF FINDINGS
This research project titled “the impact of social responsibility on organizational image (A case study of Cadbury Nigeria plc) is aimed at determining impact of social responsibility on organization image, it is also to highlight different areas where the company can be socially responsible and if there are reasons of factors inhibiting their performances which can affect its image. To collect data for the study, questionnaires were administered directly to staff of Cadbury Nigeria Plc from a population of middle and top management staff. Different forms of corporate social responsibilities a discovered includes prompt payment of reasonable wages and provision of adequate welfare facilities to workers, adherence to good business and corporate social responsibility has not been effective in the country due to the following reasons.
- Reduced profitability
- Excessive government taxation
- Ignorance and lack of corporate public awareness
CONCLUSIONS
As direct government involvement in social programme is declining more attention is being focused on corporate bodies by the society to supplement government efforts. This is more so as the business unit is derived not to exist in isolation.
Inspite of increasing awareness of corporate social responsibilities in the society there is still no consensus as to what social performance to consider as a primary objective for there to be improvement in the performance of social responsibilities, attempt should be made to identify area of primary social responsibility.
Furthermore, social responsibility performance has been hindered by some factors among which are excessive taxation, lack of corporate and public awareness and so on. Therefore, for this important concept to be embraced by corporate organizations, attempts must be made to harmonize and reconcile that significant degree, the corporate objective and societal social needs.
RECOMMENDATIONS
From the analysis of data and the research findings, the following recommendations are made which the researcher believes will be beneficial to whoever goes through this research work. It is expected to provide added value to Cadbury Nigeria plc community and various corporate organization on the research topic under study. Government should grant tax concessions to corporate bodies so as to reduce financial pressure on the business units. It is believed that the business units will be more socially responsible if their financial pressures are reduced.
SUGGESTION FOR FURTHER STUDIES
The study on the impact of social responsibility on organizational imageshould be comparative analysis of social responsibility activities of different large industries in the country.
In view of the limitation of the study, the following suggestions are therefore made which can be improved on further studies.
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