The Impact of Social Media on the Acceptance of the COVID-19 Vaccine in Taraba State, Nigeria
Chapter One
OBJECTIVES OF THE PROBLEM
The primary objective of this study is to assess the impact of social media on the acceptance of the COVID-19 vaccine in Taraba State Nigeria. Other aims of this study are:
- To know the level of impact social media has on the acceptance of the COVID-19 vaccine in Taraba State Nigeria
- To find out whether social media has influenced the acceptance of covid-19 vaccine in Taraba State Nigeria positively or negatively.
- To examine various types of social media apps accessed in Taraba State Nigeria.
- To know how often COVID-19 information is passed through the social media
CHAPTER TWO
REVIEW OF LITERATURE
INTRODUCTION
Our focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps.
Precisely, the chapter will be considered in three sub-headings:
- Conceptual Framework
- Theoretical Framework and
- Empirical Reviewof Related Literature
CONCEPTUAL FRAMEWORK
Concept of Social Media
Social media is that means that employs mobile and web based technology to create highly interactive platforms via which individuals and community share, co-create, discuss and modifies user-generated content (Oluwadare 2015). Social media is a phrase being tossed around a lot. It is a website that does not just give you information but interact with you while giving you information. It is a group of internet based application that allows the creation and exchange of users generated content. It is easy to confuse social media with social news because we often refer to members of the news as the media. Adding to it, that social news site is also social media site. Some media website includes: ·
Social Bookmarking: interact by tagging website and searching through website book marked by others. Social News: interact by voting for articles and commenting on them (Wu, Morstatter, Carley, & Liu, 2019). ·
Social Networking: interact by adding friends, commenting on photo and profiles, sharing groups for discussions (Facebook, 2go, BB chat) (Wu, Morstatter, Carley, & Liu, 2019). ·
Social Photo and Video Sharing: interact by sharing photos or videos and commenting on the user submission. (Youtube and Fliki). ·
Wikis: interact by adding articles and editing existing articles. (Wikipedia, wikia). Social media refers to the means of interaction among people in which they create, share, exchange and comment among themselves in different networks.
Wu, Morstatter, Carley, & Liu, (2019). are of the opinion that social media is a group of internet based application that builds on the ideological foundation and allows the creation and exchange of users – generated content. Social media has become one of the major channel of chatting through platforms such as 2go, BB chat, blogger and wiki a. There has been an increase in the mobile social media which has created new opportunity for browsing. The internet usage effect of social media, in views of Nielsen (2012) is that, students continue to spend more time on the social media than any site. The total time spent on social media across mobile devices increased by 37%, 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. Wilson & Wiysonge (2021) classified social media into six different classes as follows:
- Collaborative Project (Wikipedia)
- Blogs and Micro blogs (Twitter)
- Content Communities (Youtube)
- Social Networking Site (Facebook; 2go; BB chat)
- Virtual Game World (World of war craft)
- Virtual Second World (Second life) Technology includes the blogs, picture sharing, music sharing, crowd sourcing, e-mail, instant messaging and voice over.
These services could be integrated via social network aggregation platforms. Mobile Social Media When social media is used in combination with mobile devices, it is called mobile social media. Social media is a group of mobile marketing application that allows the creation and exchange of users generated content. Due to the fact that mobile social media runs on mobile devices, it differs from traditional social media as it incorporates new factors such as the current location of the user, time delay between sending and receiving. According to Wilson & Wiysonge (2021), social media can be divided into four types:
CHAPTER THREE
RESEARCH METHODOLOGY
INTRODUCTION
In this chapter, we described the research procedure for this study. A research methodology is a research process adopted or employed to systematically and scientifically present the results of a study to the research audience viz. a vis, the study beneficiaries.
RESEARCH DESIGN
Research designs are perceived to be an overall strategy adopted by the researcher whereby different components of the study are integrated in a logical manner to effectively address a research problem. In this study, the researcher employed the survey research design. This is due to the nature of the study whereby the opinion and views of people are sampled. According to Singleton & Straits, (2009), Survey research can use quantitative research strategies (e.g., using questionnaires with numerically rated items), qualitative research strategies (e.g., using open-ended questions), or both strategies (i.e., mixed methods). As it is often used to describe and explore human behaviour, surveys are therefore frequently used in social and psychological research.
POPULATION OF THE STUDY
According to Udoyen (2019), a study population is a group of elements or individuals as the case may be, who share similar characteristics. These similar features can include location, gender, age, sex or specific interest. The emphasis on study population is that it constitute of individuals or elements that are homogeneous in description.
This study was carried out to assess the impact of social media on the acceptance of the covid-19 vaccine in Taraba State Nigeria. Selected residents of Bali Local Government Area of Taraba State form the population of the study.
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
INTRODUCTION
This chapter presents the analysis of data derived through the questionnaire and key informant interview administered on the respondents in the study area. The analysis and interpretation were derived from the findings of the study. The data analysis depicts the simple frequency and percentage of the respondents as well as interpretation of the information gathered. A total of eighty (80) questionnaires were administered to respondents of which only seventy-seven (77) were returned and validated. This was due to irregular, incomplete and inappropriate responses to some questionnaire. For this study a total of 77 was validated for the analysis.
CHAPTER FIVE
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS:
Introduction
This chapter summarizes the findings into the assessment of the impact of social media on the acceptance of the covid-19 vaccine in Taraba State Nigeria. The chapter consists of summary of the study, conclusions, and recommendations.
Summary of the Study
In this study, our focus was to assess the impact of social media on the acceptance of the covid-19 vaccine in Taraba State Nigeria. The study specifically was aimed at knowing the level of impact social media has on the acceptance of the covid-19 vaccine in Taraba State Nigeria, finding out whether social media has influenced the acceptance of covid-19 vaccine in Taraba State Nigeria positively or negatively, examine various type of social media apps accessed in Taraba State Nigeria and knowing how often COVID-19 information is passed through the social media.
The study adopted the survey research design and randomly enrolled participants in the study. A total of 77 responses were validated from the enrolled participants who where all respondents and are selected residents of Bali Local Government Area of Taraba State.
Conclusions
Based on the findings of this study, the researcher made the following conclusion.
- The level of impact social media on the acceptance of the covid-19 vaccine in Taraba State Nigeria is very high.
- Social media influenced the acceptance of covid-19 vaccine in Taraba State Nigeria positively.
- The various type of social media apps accessed in Taraba State Nigeria include;
- Facebook,
- Twitter,
- WhatsApp,
- Zoom and
- Tiktok
Recommendations
In regard to the findings of the study, the researcher recommends that;
- The efficient use of social media in covid 19 information has proven to be effective. Hence, governments should adopt the use of social media in the use of covid 19 vaccination.
- Social media should be adequately regulated in regards to covid 19 vaccination information so as to positively influence the populace.
REFERENCES
- Abouzahar, C., & Roysta, E. (2012). Exclusive hazards of pregnancy and childbirth in
- Abrutyn, E. (2014) Tetanus. Section 143. Harrison’s Principles of Internal Mediciene, 15th, ed. copyright. McGraw-Hill.
- Acerbi, A. (2019) Cognitive attraction and online misinformation. Palgrave Communications 5 (15)1 – 7 https://doi.org/10.1057/ s41599-019-0224-y [
- Adams EB, Lawrence DR, Smith JWG. (2012.) Tetanus. Oxford, Blackwell Scientific Publication.
- Adejaye, W. (2012). Measles immunization, some factors affecting non-acceptance of vaccines. Public Health Journal, 19(5), 185 – 190.
- Adelana, O. 2020 (2020) Nigeria, Radio Dramas are set to Burst Myths around COVID-19, Retrieved from: https://www.wsscc.org/media/ resources/nigeria-radio-dramas-are-setbust-myths-around-covid-19
