Role of Public Relations in Gender Conflict Resolution
CHAPTER ONE
OBJECTIVE OF THE STUDY
- To find out whether Public Relations play a vital role in conflict resolution between First Bank and other mega banks.
- To find out whether racism of gender inequality of income or sex and lack of labour affect the working force of First Bank Plc.
- To find out whether unhealthy competition affect the global market of banking industries in First Banks Plc. Emene branch.
- To find out whether gender conflict decrease the growth and brings about instability in the banking industries.
CHAPTER TWO
REVIEW OF RELATED LITERATURE
INTRODUCTION
This chapter reviews the literature on the role of public relations in gender conflict resolution. It discusses issues arising from the topic of discuss as viewed from different perspectives, with a view of giving a theoretical and empirical foundation to the study.
DEFINING PUBLIC RELATIONS
Some wonder what public relations are about. Public relations are not just about marketing and advertising, but also it means the difference between death and life for an institution, and the variance between success and failure. There are several definitions that progress on the concept of public relations and there is no one definition of inclusive public relations. Some see the concept of public relations in light of management thought, or from the point of view of communication and media, marketing or sociology. Public relation has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances. According to Bussey (2011): PR is the art of presenting a company (or person) to the public, usually via the media, ideally in a positive manner that improves the reputation of that company (or person) and subsequently impacts positively on that company’s sales/ uptake of that company’s services/ the company or individual’s overall reputation.
The different definitions of Public Relations from scholars of differing orientations and professional bodies stem from the dynamic nature and function of Public Relations. However, no matter how Public Relations is perceived and defined, certain features remain outstanding and tends to run through the different conceptions of the subject matter of Public Relation. Some of these outstanding features include, Public Relations as a management function, Public Relations as deliberately planned, Public Relations establish mutual understanding between individuals or groups and organizations etc. It is therefore from these prominent features that Public Relations derives its roles and functions which in turn enables it‘s practice to impact positively on organizations thereby helping to enhance organizational effectiveness. There are several roles played by Public Relations in organizations with regards to organizational communication which also ensures organizational effectiveness. As highlighted in the definitions above: Public Relations analyzes trends and predicts their consequences; public relations counsels organization‘s leaders; it processes are to plan and execute a programme of action; it also evaluates public attitudes, and identifies the policies and procedures of an individual or organization. Other roles of Public Relations include: research and data collection, media relations that helps to keep abreast of media or communication technology, familiarizing with traditions and culture of foreign lands in the case of IPR etc. Bussey(2011) These functions and lots of others make organizations function effectively:
- Analyzing Trends and Predicting their Consequences. The Public Relations unit or personnel in an organization play this role of analyzing trends through venturing or looking into the future situations from the present through data collection and giving analytical reports. Ahukannah & Ugorji posit that ―analytical reports are usually formal reports that present analysis of data, an interpretation of data and perhaps recommendations. It also examines all sides of a problem or subject, evaluate the findings and put out alternative result or conditions impartially. It is always unbiased and should allow facts to speak for themselves‖. The Public Relations personnel carry out research on issues or subjects which in turn enables the fulfillment of this function.
CHAPTER THREE
RESEARCH METHODOLOGY
Research design
The researcher used the descriptive research survey design in building up this project work the choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought to a critical analysis of the role of public relations in gender conflict resolution.
Sources of data collection
Data were collected from two main sources namely:
(i)Primary source and
(ii)Secondary source
Primary source:
These are materials of statistical investigation which were collected by the research for a particular purpose. They can be obtained through a survey, observation questionnaire or as experiment; the researcher has adopted the questionnaire method for this study.
Secondary source:
These are data from textbook Journal handset etc. they arise as byproducts of the same other purposes. Example administration, various other unpublished works and write ups were also used.
Population of the study
The Population of a study is a group of persons or aggregate items, things the researcher is interested in getting information a critical analysis of the role of public relations in gender conflict resolution. 200 staff of First Bank Plc. were selected randomly by the researcher as the population of the study.
CHAPTER FOUR
PRESENTATION ANALYSIS INTERPRETATION OF DATA
Introduction
Efforts will be made at this stage to present, analyze and interpret the data collected during the field survey. This presentation will be based on the responses from the completed questionnaires. The result of this exercise will be summarized in tabular forms for easy references and analysis. It will also show answers to questions relating to the research questions for this research study. The researcher employed simple percentage in the analysis.
DATA ANALYSIS
The data collected from the respondents were analyzed in tabular form with simple percentage for easy understanding.
A total of 133(one hundred and thirty three) questionnaires were distributed and 133 questionnaires were returned.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to have a critical analysis of the role of public relations in gender conflict resolution.
In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations are made, which in the opinion of the researcher will be of benefit in addressing the challenges of gender conflict.
Summary
This study aimed at having a critical analysis of the role of public relations in gender conflict resolution. Four objectives were raised to guide this study. Based on the objectives, two hypotheses were posited and tested using a chi-square.
Conclusion
Based on the above findings pertaining to the objectives of the study the following conclusions are drawn.
There are some workplace programs that are playing a direct role in reducing the risk of violence against women for their employees but these aren’t widespread. The biggest barriers to the take-up of these programs are informal cultures of sexism and discrimination in organisations. Some leaders who don’t see why violence against women is a workplace issue. Another problem is allocating the staff time and resources needed to implement prevention activities.
Recommendation
- Workplace initiatives need to go beyond ‘messaging’ and statements endorsing equity and respect, it requires action. This means individual staff and managers are trained to recognise the signs an employee might be experiencing violence, respond appropriately and either refers employees to appropriate support services.
- If organisations really want to make a difference, programs need to move beyond responding to violence and provide sustained programs that address gender equality and are tailored to the specific workplace conditions.
- Commitment from senior management is a crucial factor in program success. Programs such as the Gender Equality Project developed by the Centre for Ethical Leadership work intensively with executive level staff to raise awareness of unconscious gender bias and identify and transform structural barriers that prevent women from achieving leadership positions in an organisation.
REFERENCES
- Okafor OG; Principles of Public Relations. In C.S. Okunna (ed).Teaching Mass Communication: A multi dimensions approach. Enugu: New Generational Books. 2002.
- Black S; Introduction to Public Relations. London: Modino Press, 1989.
- Udeze S, Okoro N; Public Relations Practice: A function al Approach. Enugu: John-Jacob’s Classic Publishers Ltd., 2010.
- Omenugha KA; Understanding International Public Relations. In C.S. Okunna (Ed.), Teaching Mass Communication: A MultiDimensional Approach. Enugu: New Generation Books, 2002; 65-84.
- Ahukanna LI, Ugoji EI; Applied Office Administrative Procedures and Business Communication. Onitsha: African first publishers Plc, 2009.
- Okpoko John I; Public Relations and Conflict Management in Nigerian Higher Educational Institutions. In I. Nwosu and D. Wilson (Eds) Communication, Media and Conflict Management in Nigeria, 2004; 195-202. Enugu, Prime Target Ltd.
- Okafor OG; Communication Research. In C.S. Okunna (ed) Teaching mass communication: A multi dimensional approach, 2002, (171 – 192). Enugu; New Generational Books.
