Responsibility of Companies on the Development of Their Host Communities
Chapter One
Research Objective
The main objective of this study is to assess the responsibility of companies on the development of their host communities. But specifically, the study will sought to achieve the following objectives:
- To establish the relationship between Business Ethics and social welfare of the home
- To know the contribution of organization competition toward the enhancement of social welfare.
Chapter Two
Review of Related Literature
Introduction
Profit maximization was regarded as the primary mission and over-reaching economic motive of any business enterprises little or no attention was paid to the fact that, in pursuit of their profit objective, business enterprises have to be asked to assemble the resource from the local environment and have the stable socio-political and investment climate in order to operate successfully. If companies relies on society for existence, it is only logical that this environment be acculturated and nurtured to ensure its continuity. It is in this regard that the orientation of the modern business manager has changed to reflect the increasingly important interdependence between organizations and their environments. There is an increasing public glamour that business should participate actively in the well-being and environment in which they operate and make their profit.
However, the aim of establishing any business is to provide competitive goods and services to the consumer and society at large. This does not however, mean that they have concluded their obligation to the people especially to the host community where the business is sited and operated. Although there is no law pertaining to what form of services the host community should benefit from the business, it is morally obliged to cater for at least their host. This they do by development of infrastructures such as access roads where necessary and the provision of good water for domestic use and also the provision of electricity to the local population. Other forms of services that could be rendered for the young members of that community and of course the provision of gainful employment for those who have graduated from college.
There are a lot of other services that the host community can benefit from the business such as the provision of safety measures against pollution other air or water. On the other hand, to the business also look forward to the local populace, for continued patronage and also for ensuring the safety of lives and properties of the business and employees of that business who are not from that community.
According to Ango (2012) ―Business is a component of the society, as such, it must subject itself to the fair requirements of the society, for, their relationship is paramount and reciprocal (the business needs the society just as the society needs the business)‖. The focus of this research will therefore, be to Assess the responsibility of companies on the development of their host communities.
Chapter Three
Research Design
Traditionally, three methods are commonly in use, namely, survey research, experimental and Ex Post facto. However, additional non-conventional research methods commonly in use include non participant and participant observation, action process, axitology, (Otokiti, 2005). The work also observed that depending on the objectives of the research and associated problems, research work necessitates the use of one or a mixture of two or more methods. This research therefore adopted a mixture of methods. This research therefore, use multiple methods which comprise both survey and observation, information will be gathered using structured questionnaires (close ended questionnaires in order to curtail/restrain the respondents from derailing from expected results) and in- depth interview. Aside the primary data, sources that were adopted includes relevant secondary data like CSR report of the organization overtime, books, journals, published articles relating to Corporate Social Responsibility and Community development in Nigeria. The adopted design permit for review and changes in the research procedure for gathering relevant data, this research will be cross-sectional (i.e the questionnaires will be distributed once).
Population of the Study
The study population is very large, therefore sample determination were used, due to the fact that the population is more than 30 and in that case we study some portion using random sampling which bring about sample size determination, hence structure the population into two, (the organization and its customer) the researcher choose to use one organization in Ilorin (Mtn Nig Ltd) it is assume that the organization staff is 40 which comprises top level management, middle level management and the lower level management, it is assume that Mtn subscriber in Ilorin Constitute about 38% of Ilorin phone users therefore, all the customer was unable to reach as only 160 customer were used for the purpose of this study, which make the total population to amount to 200 in all. So far the whole population cannot be reach due to time and other constraint, 133 sample size was then used, this serve as a good representation of the population.
Chapter Four
DATA PRESENTATION, ANALYSIS AND INTERPRETATION
QUESTIONNAIRE TO THE STAFF OF MTN NIG LTD
Table 1: Respondents Sex
Chapter Five
Conclusion
The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. Even though CSR is very important for companies, it has historically not been a very lucrative approach for them to involve in these activities. The business of the 21-st century will have no choice but to implement CSR. Like any successful management strategy, a CSR process needs both high level management vision and support, and buy-in at all levels of the company. CSR does not give immediate results. The same CSR initiative will also not work for all types of organizations. Designing CSR initiative requires careful planning and implementation mechanism. Corporate organizations should integrate the innovative CSR strategies into different marketing communication strategies to build and sustain a competitive advantage. Corporate social responsibility has a significant impact on the community development, and also have positive impact on the side of the organization which includes good business relationship, good will among other benefits. In today‗s competitive market, CSR offer an opportunity for companies to explore other areas of improving profitability. Customers have become very sophisticated and very much aware of their environment against the perception that corporate organizations make a lot of profits, it becomes imperative for these companies to put back into the society through corporate social responsibility programs. Even though the benefits from CSR are over a long period of time, it is such that it gives a lot more intangible benefits to the organizations. Such benefits include, customer loyalty, brand image, improved corporate image, market share and community presence. CSR activities are usually donations to deprived communities and groups. As to whether CSR can be a business strategy for companies to achieve corporate targets and objectives such as competitiveness in market or market share is another study that can be researched further.
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