The Relevance of Packaging and Branding as a Communication Vehicle of Locally Made Rice. A Case Study of Wacot Rice Ltd
Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Product in Nigeria
The Effect of Television Advertisement on Consumer’s Brand Choice ( a Study of Airtel Customers in Asaba) Metropolis
Product Differentiation as a Competitive Tool in the Marketing of Soft Drink ( a Case Study of Limca Bottling Company Plc, Okigwe)
The Impact of Personal Selling in the Marketing of Beverages in Enugu State (a Case Study of Milo Product of Nestle Nigeria Plc)
The Effect of Pricing Strategies on the Marketing of Agricultural Products in Enugu State (a Case Study of Udi L. Govt. Council)