Effect of Advertising on the Sales Revenue and Profitability of Selected Food and Beverages Firms in Nigeria
Promotion as a Strategies of Manufacturers Tools for Consumer Loyalty (A Case Study of Coca-cola Company in PH)
Impact of Sales Promotion on Customer Loyalty in the Nigeria Telecommunication Industry ( a Case Study of Mtn, Asaba)
Packaging as an Effective Tool for Product Differentiation in Soap & Detergent Industry (A Case Study of Unilever Nigeria Plc Aba)
A Proposal on the Impact of Brand Image and Rebranding on Customers’ Purchasing Decision in Nigerian Universities (a Case Study of Nestle)