Public Relations as a Stimulus of Increased Productivity in Business Organizations
Chapter One
OBJECTIVE OF THE STUDY
The objectives of the study are;
- To ascertain whether public relations practices is necessary for increased productivity in business organizations.
- To ascertain whether effective communication helps in stimulating the employees for greater productivity.
- To ascertain whether preventive public relations practice promote mutual trust and confidence between the management and employees
- To ascertain the free flow of information between management and the employees promote harmonious relationships between them
CHAPTER TWO
REVIEW OF RELATED LITERATURE
APPLICATION OF METHODS AND TECHNIQUES OF PUBLIC RELATIONS IN THE DEVELOPMENT OF CORPORATE SOCIAL RESPONSIBILITY
The largest number of domestic enterprises is insufficiently competitive on the global market. Similarly, this is the case with companies from countries in transition. The chronic lack of capital in the countries in transition, lack of new technologies, along with poor educational level of employees in enterprises dominated by domestic capital, result in a poor competitive ability. Companies that are struggling to survive due to a lack of capital on the finance markets in countries in transition neither have time, nor financial resources to seriously dedicate themselves to the application of modern management knowledge. Even those enterprises that partially adopted some modern methods and techniques of management, such as management system quality and integrated management systems, due to the lack of financial resources face problems with further development. It is believed that the initiators of inappropriate quality business decisions are: unrecognized liability and unrecognized importance of the problem and the decision-making process, ignoring the nature of business decisions and insufficient awareness of the usefulness (Yates, 2009). On the other hand, managers of companies from countries in transition are aware of the need for application of modern management methods and techniques that are based on knowledge. Domestic leaders are particularly aware of the need for applying the system of management quality, as well as other management standards. The result of the research engaged with the analysis of application of modern management methods and techniques in domestic enterprises, indicated that the most important methods and techniques of management that should be applied are as follows: governance databases (18.4%), the quality management system (17.6%) , corporate social responsibility (17.6%), relationship marketing (16.8%) and benchmarking (12.6%), (Bešić et al., 2013). The main problems that arise in the process of organizational management in the countries in transition are as follows: failure to adopt the logic of modern management, lack of understanding of the integral approach to the process of organizational management, marketing misconception, inadequate treatment of investments in marketing, issues of organizational structure, insufficient speed of adoption of new trends, methods and techniques in management. Domestic enterprises are still at the stage of initial acceptance of modern principles and techniques of management, not all, but only those who have successfully completed the process of transformation, (Bešić & Đorđević, 2007).
CONCEPT OF PUBLIC RELATION
The term “Public Relations “was used for the first time in the United States and the United States Post Office Railway Union and in the first decade of the twentieth century, this country was created the office of public relations at the institute. In 1906, the first private company which the public services offered to its customers was created. In 1987 Association of Public Relations (IPR) provides a definition of public relations, which is still used. In this definition, PR is planned and continuous efforts to establish and maintain goodwill and understanding between an organization and its target audience (Skandari, 2004). Words “planning” and “continuous” show that goodwill and understanding itself does not obtained easily and in fact, must “create” and “maintain” and also determined that public relations activities are planned and the purpose of public relations is to create goodwill and understanding. In last definition of the IPR, PR is consider method that the organization use to maintain the credibility, products, services or staff with the aim of obtaining recognition and support. For public relations are also used other words and expressions: Public relations is vital artery and permanent and brain and engine of organization. Public relations are the art and social science of that link intra-and extra organization together. Public relations draw purpose, and how programs. Public relations are a trusted advisor of manager and all personnel; so it is essential that managers and employees can have cent per cent trust him. Public relations must see everything and everything also show beautiful. The present century are called the conquest of space, nuclear, computer, laser and but as interpretations index has been named the communications era that would be like a global village (Armour, 2006). Public relations can be bridge linking between people and organizations.
PUBLIC RELATIONS, MAKING CULTURE AND INFORMING
Although in the present era communication isn’t first and most important element need the human, but it can certainly say that it is one of the most basic knowledge and most important development factor in modern humans and other foundation of the present century. Nowadays is the era of informing and there is significant relationship between the power of informing governments with their position in the world (Winch, 1985). Actually nowadays there aren’t powerful states with the poor communication. In such a world government is not possible without the benefit of public relations.
CHAPTER THREE
RESEARCH METHODOLOGY
Research design
The researcher used descriptive research survey design in building up this project work the choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought public relations as a stimulus of increased productivity in business organization
Sources of data collection
Data were collected from two main sources namely:
(i)Primary source and
(ii)Secondary source
Primary source:
These are materials of statistical investigation which were collected by the research for a particular purpose. They can be obtained through a survey, observation questionnaire or as experiment; the researcher has adopted the questionnaire method for this study.
Secondary source:
These are data from textbook Journal handset etc. they arise as byproducts of the same other purposes. Example administration, various other unpublished works and write ups were also used.
Population of the study
Population of a study is a group of persons or aggregate items, things the researcher is interested in getting information public relations as a stimulus of increased productivity in business organization. 200 staff of the Anambra motor manufacturing company (ANAMMCO) Enugu was selected randomly by the researcher as the population of the study.
CHAPTER FOUR
PRESENTATION ANALYSIS INTERPRETATION OF DATA
Introduction
Efforts will be made at this stage to present, analyze and interpret the data collected during the field survey. This presentation will be based on the responses from the completed questionnaires. The result of this exercise will be summarized in tabular forms for easy references and analysis. It will also show answers to questions relating to the research questions for this research study. The researcher employed simple percentage in the analysis.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to ascertain public relations as a stimulus of increased productivity in business organization. In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of public relations as a stimulus of increased productivity in business organization 5.2 Summary
This study was on public relations as a stimulus of increased productivity in business organization. Four objectives were raised which included: To ascertain whether public relations practices are necessary for increased productivity in business organizations, to ascertain whether effective communication helps in stimulating the employees for greater productivity, to ascertain whether preventive public relations practice promote mutual trust and confidence between the management and employees, to ascertain the free flow of information between management and the employees promote harmonious relationships between them. In line with these objectives, two research hypotheses were formulated and two null hypotheses were posited. The total population for the study is 200 staff of the Anambra motor manufacturing company (ANAMMCO) Enugu. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made are engineers, administrative staff, senior staff and junior officers were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
Conclusion
The study aimed to discuss possible effects of the public relations on organizational performance with a focus of identifying the effects of crisis management, organizational alignment, media relations and donor relations.
Recommendation
To create effective public relations in crisis management and image management, an organization need to formulate a strategy. Public relations strategy that can be seen as a pro-active capability to adapt the organization changes in stakeholder expectations and opinions. To have an effective impact of organizational alignment, a public relations strategy should be developed within the context of the organization’s vision, mission, corporate culture, policies and strategies but focus on an assessment of the external environment. This enables the employees to understand the vision and direction of the organization. Proper detailed enquiries should be done on media relations because it is the thinking, the logic behind the public relations function’s actions in determining what should be communicated rather than how it should be communicated.
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