Proposal on Appraisal of the Impact of Corporate Social Responsibility on Organizational Image and Performance in the Banking Sector in Istanbul
CHAPTER ONE
OBJECTIVE OF TH STUDY
The study will look at the following objectives;
- To ascertain the Negative impact of corporate social responsibility engagement on Banks’ Financial Performance in Istanbul
- To investigate the effect of Environmental focused corporate social responsibility activities on banking sector in Istanbul
- To investigate the effect of Ethical CSR activities on bank performance in Istanbul
CHAPTER TWO
REVIEW OF RELATED LITERATURE
The Concept of Corporate Social Responsibility and Financial Performance
There are myriad of definitions of CSR and this generate to a great deal of ambiguity and uncertainty about what CSR really means. Currently, CSR is the second most important factor in a company’s reputation next to the quality of products. Corporate social responsibility (CSR), also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business. Corporate social responsibility as defined by European Commission (2011) is“CSR is a process that integrate social, environmental, ethical and human rights concerns into the business operations and core strategy in close collaboration with the stakeholders”. Pg. 22
CSR social activities may include charitable contributions to local and national organizations such as fundraising, donations and gifts in areas where it trades and others like regeneration of deprived communities and protection of environment. However, The World Business Council for Sustainable Development(WBCSD) in its publication “Corporate social responsibility: Making Good Business Sense” by Holme and Watts (2004), Sees CSR“ as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” Pg.11
According to Macmillan (2005), CSR is a term describing a company’s obligation to be accountable to all its stakeholders in all its operations and activities. On their part, Business for Social Responsibility (BSR), a leading
Global Business partner, in a Forum held in (2006) defined CSR “as achieving commercial success in ways that honors ethical values and respect people, communities, and the natural environment” Pg.3
For BSR, CSR also means addressing the legal, ethical, commercial and other expectations society has for business, and making decisions that fairly balance the claim of all key stakeholders. In its simplest terms, it is: “what you do”, “how you do it” “and when and what you say”. In this sense, CSR is viewed as a comprehensive set of policies, practices and programmes that are integrated into business operations, supply chain, and decision making processes throughout the company and wherever the company does businesses that are supported and rewarded by top management.
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
The researcher used descriptive research survey design in building up this project work. The choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought to appraisal of the impact of corporate social responsibility on organizational image and performance in the Banking Sector in Istanbul.
REFERENCES
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