Influence of Mass Media Awareness on Promotion of Family Planning Practices
CHAPTER ONE
OBJECTIVE OF THE STUDY
In a bid to ensure that this study is relevant in the field of academic profession certain aims have been designed for this research work. The aims that this research was carried out have the following objectives in mind;
- To examine and determine the knowledge and perception of the people of Agege community towards family planning.
- To examine the impact of mass media on family planning in the community.
- To suggest methods to bring about improvement to the health of both the mother and child.
- Assessment of government attitude towards family planning and quality of health of mothers.
- To advance solutions to the problems of media influence on family planning.
- To recommend positive ways towards family planning.
CHAPTER TWO
REVIEW OF RELATED LITERATURE
INTRODUCTION
This chapter reviews the literature on influence of mass media awareness to promotion of family planning practices. It discusses issues arising from the subject of discuss from different perspectives, with a view of giving a theoretical and empirical foundation to the study.
THEORETICAL FRAMEWORK
The theory of planned behavior asserts that attitudes lead to behavioral intentions but are mediated by perceived social norms and structural barriers (Ajzen, 1988; Ajzen and Fishbein, 1975). The mass media is taken in this theory as having the ability to influence attitude and consequently behavior. An extension to this framework predicts that attitudes toward contraceptive use are likely to influence fertility decisions as well. The health belief model is a psychological model that attempts to explain and predict health behaviors (Becker, 1974). This, it does by focusing on the attitudes and beliefs of individuals. The model helps to explain the role of mass media in influencing contraceptive knowledge, attitudes and behavior. By applying the health belief model an individual would be motivated to use a contraceptive method if he or she perceives that he/she is susceptible to unplanned pregnancies or at risk of having a larger family size than desired, a high degree of negative consequences in terms of health risks or economic or social costs resulting from having a family size larger than desired or from an unplanned pregnancy.
CHAPTER THREE
RESEARCH METHODOLOGY
Research design
The researcher used descriptive research survey design in building up this project work the choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought to a critical analysis of influence of mass media awareness to promotion of family planning practices.
Sources of data collection
Data were collected from two main sources namely:
Primary source:
These are materials of statistical investigation which were collected by the research for a particular purpose. They can be obtained through a survey, observation questionnaire or as experiment; the researcher has adopted the questionnaire method for this study.
Secondary source:
These are data from textbook Journal handset etc. they arise as byproducts of the same other purposes. Example administration, various other unpublished works and write ups were also used.
CHAPTER FOUR
PRESENTATION ANALYSIS INTERPRETATION OF DATA
Introduction
Efforts will be made at this stage to present, analyze and interpret the data collected during the field survey. This presentation will be based on the responses from the completed questionnaires. The result of this exercise will be summarized in tabular forms for easy references and analysis. It will also show answers to questions relating to the research questions for this research study. The researcher employed simple percentage in the analysis.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to ascertain a critical analysis of influence of mass media awareness to promotion of family planning practices.
In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations are made, which in the opinion of the researcher will be of benefit in addressing the challenges of poor family planning due to poor awareness of the concept of family planning practices.
Summary
This study aimed at having a critical analysis of influence of mass media awareness to promotion of family planning practices. Six objectives were raised. These objectives include: To examine and determine the knowledge and perception of the people of Agege community towards family planning, to examine the impact of mass media on family planning in the community, to suggest methods to bring about improvement to the health of both the mother and child, Assessment of government attitude towards family planning and quality of health of mothers, to advance solutions to the problems of media influence on family planning, to recommend positive ways towards family planning.
Conclusion
Based on the above findings pertaining to the objectives of the study the following conclusions are drawn.
Apart from the socio economic and demographic variables, the findings of the present research confirmed the importance of mass media variables and more precisely the radio which had been seen to have influence on contraceptive use.
Recommendation
This study found that radio as a form of mass media played a vital role in influencing contraceptive use among Agege women. Also, community awareness programmes sponsored by NGOs and some Government agencies has strongly improved the knowledge of Agege residents on the relevance of family planning processes. It is strongly recommended that relaying family planning information through radio be promoted and strengthened. Episodes and Programmes on family planning’s advantages should be encouraged especially on the radio so as to remind audiences on the advantages of contraceptive use. Innovative ways such as the enlightening of audiences on the locations of family planning clinics in their localities should be promoted. Policy measures should aim at intensifying the use of established mass media such as radio on family planning campaigns.
REFERENCES
- Anderson, B.A. 1986. “Regional and Cultural Factors in the Decline of Marital Fertility.” Princeton,NJ: Princeton University Press. 293-313.
- Asiimwe, J.B., Ndugga,P. and Mushomi, J. 2013. “Socio Economic Factors Associated with Contraceptive Use among young Women in Comparison with Older Women in Uganda.”DHS Working Papers No.95.
- Bakht, M. B. A, Zaeema, S. Z., Nawaz, M.A. 2013. “Influence of Media on Contraceptive Use: A Cross-Sectional Study In Four Asian Countries. “J Ayub Med Coll Abbottabad 25 (3-4):3–8
- Bankole, A., German R. and Charles W. 1996. “Mass Media Messages and Reproductive Behavior in Nigeria.” Journal of Biosocial Science 28(2): 227-239.
- Cleland, J. and Chris W. 1987. “Demand theories of the fertility transition: An iconoclastic view.” Population Studies 41,1: 5-30.
- Crichton, J. 2008. “Changing Fortunes: Analysis of Fluctuating Policy Space for Family Planning in Kenya.” Health Policy and Planning, Volume 23,No.5:339-350.
- Freedman, R. 1997. “Do Family Planning Programs Affect Fertility Preferences? A Literature Review.”Studies in Family Planning, Vol. 28, No. 1 pp. 1-13
- Goni, A and Rahman M. 2012. “The Impact of Education and Media on Contraceptive Use in Bangladesh: A Multivariate Analysis.”Int J Nurs Pract 18(6):565-73
