Influence of Celebrities’ Dressing Styles on Students’ Choice of Clothing and Socialization in Tertiary Institutions
CHAPTER ONE
Objectives of the Study
The main objective of this study was to ascertain the influence of celebrities’ dressing styles on students’ choice of clothing and socialization in tertiary institutions in Kaduna state. The specific objectives were to:
- ascertain the influence of celebrities’ dressing styles on students’ socialization in tertiary institutions.
- ascertain the influence of celebrities’ dressing styles on clothing utilization of students’ in tertiary institutions
- ascertain the influence of celebrities’ dressing styles on fashion trend of students’ in tertiary institutions.
- ascertain the influence of celebrities’ dressing styles on clothing accessories of students’ within tertiary institutions.
CHAPTER TWO
REVIEW OF RELATED LITERATURE
Theoretical Framework
Clothing is the term for the various covering designed to protect or adore the human body (Roger, 1983).These sub-headings looked at the earliest theories on influence and clothing.
Maslow Hierarchy of Needs
This theory was developed by Abraham Maslow in 1943 in U.S.A. In Maslow
hierarchy of needs we must satisfy each need in turns, starting with the first, which deals with the most obvious needs for survival: only when the lower needs of physical and emotional well-being are satisfied are we concerned with the higher order needs of influence and personal development. Conversely, if the things that satisfy our lower order needs are swept away, we are no longer concerned about the maintenance of our higher order needs. The hierarchy of needs model comprised five needs:
- biological and physiological needs: air, food, drink, shelter, warmth, sex, sleep and others
- Safety needs: protection from elements, security, stability and others.
- Belongingness and love needs: workgroup, family, affection, relationships and others.
- Esteem needs: self- esteem, achievement, mastery, independence, status, prestige and others
- Self-Actualization needs: raising personal potentials, self-fulfillment, seeking, personal growth and peak experiences.
This theory or model is linked to celebrities dressing styles and choice of students clothing because the third level which is belonging and love needs; is linked to reasons for students’ choice of clothing on what celebrities are using in order to gain social belongness and love. These students want to belong and also want to be loved or appreciated. As a result imitate virtually everything celebrities use as a dressing style. This is possible for our students because the first and second Maslow’s needs have been met. The students feel odd and out of circle when they are not going with the trend and this is the model on which this work is based.
CHAPTER THREE
RESEARCH METHODOLOGY
Research Design
The study was descriptive survey design. Descriptive research attempts to examine situations in order to establish what the norm is by collecting data either through interviews, questionnaire and visual records among others. A survey design method was used to obtain information concerning the current position of a phenomenon. Therefore the design was considered suitable because the study sought to get information from a sample that was drawn from a population using a questionnaire.
Population for the Study
The target population was five thousand and thirty (5030) students from the various departments of the tertiary institutions in Kaduna state. The tertiary institutions consisted of Ahmadu Bello University, Zaria (200 and 300 level students of Social Sciences), Federal College of Education, Zaria (NCE 2 and NCE 3 students of Art and Social Sciences) and Federal Polytechnic, Kaduna (ND 1 and ND 2 students of Social Development).The population was preferred due to the fact that they were dominated by adolescents/young adults whose mode of dressing were assumed to be mostly influenced by current trends.
CHAPTER FOUR
PRESENTATION AND DATA ANALYSIS
The research work was on Influence of Celebrities Dressing Styles on Students Choice of Clothing and Socialization in Tertiary Institutions of Kaduna State. The data obtained using the 503 copies of questionnaire were organized using frequency, percentage and mean. The frequency and percentage analysis were performed on the personal data of the respondents as well as the research questions. In addition, regression analysis was used to test the four Null hypotheses of this research at 0.05 level of significance. Furthermore, the Predictive Analytical Software (PASW) also known as SPSS version 22 was used as statistical analysis software to generate the results of the analyses.
CHAPTER FIVE
SUMMARY, CONCLUSION, AND RECOMMENDATIONS
Summary of findings
The study was carried out to determine Influence of Celebrities’ Dressing Styles on Students Choice of Clothing and Socialization in tertiary institutions in Kaduna State, Nigeria. Descriptive survey research design was used and the population for the study was 5030 students of tertiary institutions in Kaduna State, Nigeria. The Sampling technique used was systematic sampling purposive sampling to select 503 students from the three institutions. Tertiary institutions involved were Ahmadu Bello University, Zaria (200 and 300 level students of Social Science), Federal College of
Education, Zaria(NCE 2 and NCE 3 students of School of Art and Social Sciences) and Federal Polytechnic, Kaduna (OND 1 and OND 2 students of Faculty of Social Development). Structured questionnaire was used to collect data from the respondents.
Four research questions and four null-hypotheses were formulated for the study. Regression Analysis statistic was used to test the four null-Hypothesesat0.05 level of significance.
Hypothesis one, two, three, four were rejected because significant (P) value of 0.00 was less than 0.05 level of significance and a regression index value of 8.9, 7.7, 7.6, 4.8 were obtained respectively. It was found out that celebrities’ dressing styles have significant influence on students’ socialization in tertiary institutions; celebrities’ dressing styles have significant influence on clothing utilization of students’ in tertiary institutions; celebrities dressing styles have significant influence on fashion trend of students’ in tertiary institutions; celebrities’ dressing styles have significant influence on clothing accessories of students’ in tertiary institutions. It was concluded that students of tertiary institutions selected what they were from celebrities dressing styles available around and in social media; celebrities dressing styles inform the usage of fashion among students in tertiary institutions, and Celebrities dressing styles are responsible for setting fashion trends for youths, including students of tertiary institutions.
Contribution to Knowledge
This work when published will contribute to knowledge through ;
- Improving the minds of young Nigerians towards having the right attitude in clothing because clothing communicates a complete set of information and good clothing reflects good morals
- Bringing awareness to young people to be conscious of their structures while conforming to what is trending.
- Making them know that exposing sensitive parts of their bodies will only make them victims/objects of canal desires.
- Reducing societal ills and make young people responsible citizens.
Conclusion
It was concluded that celebrities’ dressing styles influenced students’ choice of clothing in tertiary institutions in kaduna state. Despite the fact that celebrities’ to a certain extend introduced new ways of modernizing our clothing/appearance, students need to curtail their ways of conforming to celebrities dressing styles and make use of clothing in an appreciable manner.
Recommendations
The following recommendations were made based on the findings:
- Students should have good relationship with each other irrespective of individual outfits and clothing should not be bases of determining the social status of their fellow students.
- The Student Affairs Unit of various institutions should reorient students on good clothing practices to discourage using controversial, confused and uncultured clothing within the campus environment to avoid provocation, harassment, and distractions of all sorts.
- Students should practice good dress sense irrespective of fashion trend which can be achieved when they are conscious of their structures and dress to conceal their figure faults.
- There should be moderations towards clothing/accessories of celebrities and make use of clothing in a manner that accords them dignity and respect.
Suggestions for Further Studies
The researcher put forward the following as Further Studies in the related area:
- Influence of Celebrities’ Dressing Styles on Social Economic Status of Employed Women in Federal Capital Territory Abuja.
- Effect of social media on academic performance of students in tertiary institutions in Kaduna state.
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