Impact of Mass Media Campaign on Domestic Violence in Nigeria
CHAPTER ONE
Objective of the study
The following research objectives will be ascertained;
- To know the extent do mass media campaigns increase awareness and knowledge about domestic violence among the Nigerian population
- To know whether mass media campaigns change attitudes towards domestic violence and promote gender equality
- To ascertain whether exposure to mass media campaigns reduce the incidence of domestic violence in Nigeria
- To know the factors that contribute to the success or failure of mass media campaigns in addressing domestic violence in Nigeria
- To determine the extent to which mass media campaigns have influenced attitudes and behaviors towards domestic violence in Nigeria.
CHAPTER TWO
REVIEWEED OF RELATED LITERATURE
Concept of Mass Media
Mass media is a term used to describe the different channels through which information is transmitted to a large audience. These channels can include newspapers, television, radio, magazines, and the internet. The concept of mass media has evolved over the years, and with the advent of technology, it has become easier for information to be transmitted across borders and to reach a larger audience.
According to McQuail’s Mass Communication Theory, “mass communication refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous, and scattered audiences.” This definition highlights the important role that technology plays in mass media, as it enables the production and distribution of information to large audiences.
One of the key characteristics of mass media is its ability to shape public opinion and influence the way people think and behave. This is because mass media is often the primary source of information for many people, and the messages transmitted through mass media can be powerful and persuasive.
For example, in the United States, television news programs are a primary source of information for many people. The way that these programs present information can shape public opinion on a variety of issues, from political candidates to social issues. This influence has been documented in numerous studies, such as the research by Gunther and Storey (2003) which found that news coverage can significantly influence public opinion on a variety of issues.
Mass media plays an important role in shaping public opinion and influencing the way people think and behave. The evolution of technology has made it easier for mass media to reach larger audiences, and this has led to an increased responsibility on the part of media organizations to ensure that the information they present is accurate and unbiased.
Concept of mass media campaign
A mass media campaign is a planned, coordinated series of messages and advertisements that are broadcast across various forms of media with the intention of promoting a particular product, service, idea, or behavior change. Mass media campaigns are commonly used by governments, non-profit organizations, and businesses to reach a large audience and influence their attitudes or behaviors.
CHAPTER THREE
RESEARCH METHODOLOGY
INTRODUCTION
In this chapter, we described the research procedure for this study. A research methodology is a research process adopted or employed to systematically and scientifically present the results of a study to the research audience viz. a vis, the study beneficiaries.
RESEARCH DESIGN
Research designs are perceived to be an overall strategy adopted by the researcher whereby different components of the study are integrated in a logical manner to effectively address a research problem. In this study, the researcher employed the survey research design. This is due to the nature of the study whereby the opinion and views of people are sampled. According to Singleton & Straits, (2009), Survey research can use quantitative research strategies (e.g., using questionnaires with numerically rated items), qualitative research strategies (e.g., using open-ended questions), or both strategies (i.e., mixed methods). As it is often used to describe and explore human behaviour, surveys are therefore frequently used in social and psychological research.
POPULATION OF THE STUDY
According to Udoyen (2019), a study population is a group of elements or individuals as the case may be, who share similar characteristics. These similar features can include location, gender, age, sex or specific interest. The emphasis on study population is that it constitutes of individuals or elements that are homogeneous in description.
This study was carried to examine impact of mass media campaign on domestic violence in Nigeria. Selected residents in Ikorodu local government form the population of the study.
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
INTRODUCTION
This chapter presents the analysis of data derived through the questionnaire and key informant interview administered on the respondents in the study area. The analysis and interpretation were derived from the findings of the study. The data analysis depicts the simple frequency and percentage of the respondents as well as interpretation of the information gathered. A total of eighty (80) questionnaires were administered to respondents of which only seventy-seven (77) were returned and validated. This was due to irregular, incomplete and inappropriate responses to some questionnaire. For this study a total of 77 was validated for the analysis.
H1: there is no extent do mass media campaigns increase awareness and knowledge about domestic violence among the Nigerian population
H2: there are no factors that contribute to the success or failure of mass media campaigns in addressing domestic violence in Nigeria
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to ascertain a impact of mass media campaign on domestic violence in Nigeria. In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing impact of mass media campaign on domestic violence in Nigeria
Summary
This study was on impact of mass media campaign on domestic violence in Nigeria. Three objectives were raised which included: To know the extent do mass media campaigns increase awareness and knowledge about domestic violence among the Nigerian population, to know whether mass media campaigns change attitudes towards domestic violence and promote gender equality, to ascertain whether exposure to mass media campaigns reduce the incidence of domestic violence in Nigeria, to know the factors that contribute to the success or failure of mass media campaigns in addressing domestic violence in Nigeria and to determine the extent to which mass media campaigns have influenced attitudes and behaviors towards domestic violence in Nigeria. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from selected residents in Ikorodu local government. Hypothesis was tested using Chi-Square statistical tool (SPSS).
Conclusion
Domestic violence is a pervasive problem in Nigeria, and mass media campaigns have been used as a tool to increase awareness and change attitudes towards this issue. The impact of such campaigns has been significant, as they have been found to increase awareness about the issue of domestic violence, change attitudes towards it, and encourage victims to seek help. Additionally, these campaigns have helped to create a supportive environment for victims of domestic violence, by providing information about available resources and support services.
However, while mass media campaigns can be effective in raising awareness and changing attitudes towards domestic violence, they are not a solution in themselves. More needs to be done to address the root causes of domestic violence, such as poverty, gender inequality, and cultural norms that condone violence against women. This requires a coordinated effort from government, civil society organizations, and individuals to work together to address the issue of domestic violence in Nigeria.
In conclusion, mass media campaigns have played an important role in raising awareness and changing attitudes towards domestic violence in Nigeria. However, sustained efforts are needed to address the root causes of this issue and to ensure that victims of domestic violence receive the support they need to break free from abusive relationships. It is only through a collective effort that we can work towards a Nigeria where domestic violence is no longer tolerated or accepted.
Recommendation
Based on the conclusion of the impact of mass media campaign on domestic violence in Nigeria, here are some recommendations:
- Increase investment in mass media campaigns that focus on domestic violence and its effects on victims and society at large.
- Partner with civil society organizations to create targeted messages that are culturally sensitive and tailored to specific communities.
- Develop and implement educational programs that teach people about the negative effects of domestic violence, and encourage positive behavior change.
- Increase funding for domestic violence support services, such as shelters, counseling, and legal assistance.
- Create laws and policies that criminalize domestic violence and provide adequate protection and support for victims.
- Encourage men to be advocates for ending domestic violence, and work to create supportive environments that encourage men to speak out against violence.
- Increase efforts to address the root causes of domestic violence, such as poverty, gender inequality, and cultural norms that condone violence against women.
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