Electronic Media Use& Social Media Development: a Study of Selected Broadcast Stations in PH.
CHAPTER ONE
Objective of the study
The objectives of the study are;
- To determine the extent to which the new electronic media have influenced the operations of the broadcast media PH
- To ascertain the influence of social media on electronic media in broadcast station
- To ascertain the relationship between electronic media and social media in PH
- To determine the extent to which electronic media have been incorporated into the stations operations.
CHAPTER TWO
REVIEW OF RELATED LITERATURE
The Evolution of Broadcasting in Nigeria
Broadcasting in Nigeria started around December, 1932, with the inauguration of the empire service of the British Broadcasting Corporation (BBC), a wire service provided by the post and Telegraph department of the colonial regime. This served as an experiment by British Empire Broadcasting Service to observe the distance which the short wave transmission could travel, using relay stations to transmit to other parts of the country. The broadcasting service distributed radio signals through wires connected to loud speakers with the aim of offering the public subscription relays of BBC programmes. These programmes were distributed through re-diffusion boxes located in their homes or public places. The Radio Re-distribution Service (RRS) was launched on December 1, 1935 in Lagos, broadcasting to over 500 subscribers who had received their loud speakers. By 1939, there were over 1000 RRS subscribers and about 2000 licensed wireless receivers. The service was extended to Ibadan that same year, marking the birth of the first broadcast network in Nigeria. The Radio Re-distribution Service was extended to Kano, Abeokuta, Ijebu-Ode, PortHarcourt, Enugu and Zaria in 1944 and in 1947, to Calabar and Jos. By then it had grown astronomically to 9000 subscribers and 12,000 licensed receivers in 1949 as asserted by Raymond (1996:3). On June 16, 1952, the Nigerian broadcasting service (NBS) now known as the Federal Radio Corporation of Nigeria (FRCN) was established. At the inception of the NBS, few local programmes were added to those who received through the wireless RRS to Lagos, Ibadan and Kano. In the year 1959, the Western Nigerian Television (WNTV) was established, followed by the Eastern Nigerian Broadcasting Service in 1960. The Northern Nigerian Broadcasting Corporation operators of Radio/Television Kaduna, was established in 1962. Interestingly, the creation of states in the federation necessitated that the new state administrators could set-up television networks in their states. The old Mid–Western states established the Mid–Western television (MTV) now NTA Benin in 1973. In 1977 Benue Plateau Television (BPTV) was established and was the first Nigerian television station to transmit in colour. Thus, the Nigerian Television Authority (NTA) was finally inaugurated in May, 1977 by Decree 24 of 1977, which took effect from April 1976. NTA became the only body empowered to undertake television broadcasting in Nigeria. According to Jean (1979:9) NTA commenced networking of news via Domestic Satellite.
CHAPTER THREE
RESEARCH METHODOLOGY
Research design
The researcher used descriptive research survey design in building up this project work the choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought electronic media use and social media development: a study of selected broadcast stations in PH
Sources of data collection
Data were collected from two main sources namely:
(i)Primary source and
(ii)Secondary source
Primary source:
These are materials of statistical investigation which were collected by the research for a particular purpose. They can be obtained through a survey, observation questionnaire or as experiment; the researcher has adopted the questionnaire method for this study.
Secondary source:
These are data from textbook Journal handset etc. they arise as byproducts of the same other purposes. Example administration, various other unpublished works and write ups were also used.
Population of the study
Population of a study is a group of persons or aggregate items, things the researcher is interested in getting information on electronic media use and social media development: a study of selected broadcast stations in PH. 200 staff of selected broadcast station in PH was selected randomly by the researcher as the population of the study.
CHAPTER FOUR
PRESENTATION ANALYSIS INTERPRETATION OF DATA
Introduction
Efforts will be made at this stage to present, analyze and interpret the data collected during the field survey. This presentation will be based on the responses from the completed questionnaires. The result of this exercise will be summarized in tabular forms for easy references and analysis. It will also show answers to questions relating to the research questions for this research study. The researcher employed simple percentage in the analysis.
DATA ANALYSIS
The data collected from the respondents were analyzed in tabular form with simple percentage for easy understanding.
A total of 133(one hundred and thirty three) questionnaires were distributed and 133 questionnaires were returned.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to ascertain electronic media use and social media development: a study of selected broadcast stations in PH. In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenge electronic media use and social media development
Summary
This study was on electronic media use and social media development: a study of selected broadcast stations in PH. Four objectives were raised which included: To determine the extent to which the new electronic media have influenced the operations of the broadcast media PH, to ascertain the influence of social media on electronic media in broadcast station, to ascertain the relationship between electronic media and social media in PH and to determine the extent to which electronic media have been incorporated into the stations operations. In line with these objectives, two research hypotheses were formulated and two null hypotheses were posited. The total population for the study is 200 staff of selected broadcast station in PH. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made editors, news correspondents, broadcasters and junior staff were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
Conclusion
Media stations should make a social media strategy to create common guidelines for all the employees and to maximise the station’s success in social media. Social media analytic tools help in creating the strategy and to measure the success. Stations should find out which social media platforms their target audience is using and publish there the kind of content that the platform best suits for. Social media posts should be short and compact, and videos and pictures are recommended.
Recommendation
Social media posts should be short and compact, and videos and pictures are recommended. Hashtags, links, and tagging celebrities in the posts bring more interaction and visibility.
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