Effect of Twitter Ban on the Economy of Nigeria
Chapter One
Objective Of The Study
The general objective of this study is to examine the effect of the Twitter ban on the economy of Nigeria; below is the enlisted specific objective of the study;
- Identify the sectors/areas affected by the Twitter ban in Nigeria
- Outline the negative effect of the ban on those sectors.
- Identify whether the Twitter ban hurts unemployment in Nigeria.
CHAPTER TWO
REVIEW OF LITERATURE
INTRODUCTION
Our focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previously contributed immensely to similar research.
CONCEPTUAL FRAMEWORK
Social Media
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Users typically access social media services via web-based technologies on desktop computers and laptops, or download services that offer social media functionality to their mobile devices (e.g.smartphones and tablet computers). When engaging with these services, users can create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals. Social media changes the way individuals and large organizations communicate (Curran, O’Hara, & O’Brien, 2015). These changes are the focus of the emerging field of technological studies. Social media differs from paper-based media (e.g., magazines and newspapers) or traditional electronic media such as TV broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and permanence. Social media operate in a dia-logic transmission system (many sources to many receivers). This is in contrast to traditional media which operates under a mono-logic transmission model (one source to many receivers), such as a paper newspaper which is delivered to many subscribers or a radio station which broadcasts the same programs to an entire city. Some of the most popular social media websites are Instagram, Facebook, LinkedIn, Pinterest, Reddit, Snapchat, Tumblr, Viber, VK, WeChat, Weibo, WhatsApp, Wikia, and YouTube.
Evolution Of Social Media (Twitter)
The term social media is known by everyone in today’s world. Not only the urban areas but also the remote areas of the world have at least heard about Facebook. Instagram and Twitter and may be using them daily. Although it seems like a new trend at the present, it has been practiced and started a few decades ago. During the 20th century, technology began to change rapidly (Hendricks 2017).
Social media have evolved through Web 2.0, a term coined to describe a new wave of Internet innovation that enables users to publish and exchange content online (Kaplan and Haenlein cited in Eun 2015). Social media encompass a wide range of electronic forums, including blogs, microblogs (e.g., Twitter), social networking sites (e.g., Facebook), creative work-sharing sites (e.g., YouTube), business networking sites (e.g., LinkedIn), collaborative websites (e Among these social media, social networks and microblogs are the most popular, accounting for 22.7% of all time spent online in the United States, A.C Nielsen (cited in Eun 2015). According to Dominick (2019), Web 2.0 is the idea of a second generation Internet that is highly participatory, allowing users to improve it as they use it. Social media content is primarily written and published by their users and not owners or employees of the site.
CHAPTER THREE
RESEARCH METHODOLOGY
AREA OF STUDY
Lagos, sometimes referred to as Lagos State to distinguish it from Lagos Metropolitan Area, is a state located in the southwestern geopolitical zone of Nigeria. The smallest in area of Nigeria’s 36 states, with a population of over 15 million, Lagos State is arguably the most economically important state of the country, containing Lagos, the nation’s largest urban area. It is a major financial centre and would be the fifth-largest economy in Africa if it were a country. Lagos State is bounded on the north and east by Ogun State. In the west it shares boundaries with the Republic of Benin. Its southern borders are with the Atlantic Ocean. 22% of its 3,577 km2 are lagoons and creeks.
RESEARCH DESIGN
Research designs are perceived to be an overall strategy adopted by the researcher whereby different components of the study are integrated in a logical manner to effectively address a research problem. In this study, the researcher employed the survey research design. This is due to the nature of the study whereby the opinion and views of people are sampled.
POPULATION OF THE STUDY
According to Udoyen (2019), a study population is a group of elements or individuals as the case may be, who share similar characteristics. These similar features can include location, gender, age, sex or specific interest. The emphasis on study population is that it constitute of individuals or elements that are homogeneous in description.
This study was carried out to examine the effect twitter ban on Nigeria Economy using selected corporate organization in Lagos State as case study.Thus staff of Ten(10) selected corporate organizations in Ikeja axis of Lagos State form the population of the study.
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
INTRODUCTION
This chapter presents the analysis of data derived through the questionnaire and key informant interview administered on the respondents in the study area. The analysis and interpretation were derived from the findings of the study. The data analysis depicts the simple frequency and percentage of the respondents as well as interpretation of the information gathered. A total of One Hundred and fifty (150) were administered to respondents of which all were returned and validated. Thus for this study a total of 150 was validated for the analysis.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIO
SUMMARY
The aim of this study was to examine the effect of the twitter ban on Nigeria Economy using selected Corporate organizations in Lagos State as a case study. The study was aimed at Identifying the sectors/areas affected by twitter ban in Nigeria. The study outlined the negative effect of the ban on those sectors. The study Identified weather twitter ban has a negative effect on unemployment in Nigeria. The study adopted a survey research design and conveniently enrolled participants in the study. A total of 150 responses were received and validated from the enrolled participants where all respondents were drawn from the staff of 10 selected corporate organization in Ikeja Axis of Lagos State. Data was analyzed using frequency and tables.
CONCLUSION
Social media is a significant platform for every business to make a rise in a competitive environment. It provides a crucial tool to seek out potential customers as well as new customers towards any business. Along with the popularity, social media has dominated the traditional ways of marketing methods.
Findings from the study revealed that twitter ban has affected the Nigeria Economy. Most sectors that were affected include Technology companies, free lancers, digital marketers and telecommunication companies and small and medium scale businesses with online presence.
Findings from the study also revealed that Businesses whose operation were basically online via e-commerce found it difficult to connect with their online customers due to the ban, The ban reduced the data usage of internet users hence the profit margin of telecommunications companies were affected, SMEs who do use twitter to run adverts on their brand were restrained by the ban hence might encounter loss of brand recognition. The ban affected the civic societies by shrinking the civic space and shutting the ordinary people from airing their grievances and bringing to public attention, crisis and injustice that has been done to them as well as to seek both institutional and public support, For Digital Marketting and Lancers who run social adverts for other businesses, the ban has retrained them from providing such services on twitter.
RECOMMENDATION
From the findings of the study, the following recommendations were made:
- The federal government of Nigeria should endeavour to go back to their drawing board and make necessary amendments to the ban on Twitter usage in Nigeria.
- The federal government of Nigeria should recognize that the ban on Twitter is affecting different spheres of the economy. They should adhere to the terms and rules of ECOWAS and revoke the ban since the ban is a bridge of the fundamental rights of the citizens.
- All business organizations affectedby the ban should utilize other social media platforms as means to create awareness of their product to the public and try more strategic approach to e-commerce to enhance their proficiency.
- Product/service quality and customer satisfaction is another means of creating awareness whereby the customers of the brand become the first ambassadors of the product to the public. Therefore, businesseswho contribute to the economic growth of Nigeria should endeavour to maintain top notch service in attending to customers who visit their physical business environment as those ones through their personal socials can promote their business through referrals.
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