Marketing Project Topics

Distribution of Small and Medium Enterprises During Covid-19 Pandemics in Lagos State

Distribution of Small and Medium Enterprises During Covid-19 Pandemics in Lagos State

Distribution of Small and Medium Enterprises During Covid-19 Pandemics in Lagos State

Chapter One

Objective of the study

The objectives of the study are;

  1. To ascertain the effect of COVID19 pandemics on small and medium enterprises in Lagos state
  2. To ascertain how did small medium enterprises adjust to the economic disruptions resulting from COVID-19 in Lagos state
  3. To ascertain the effect of marketing of small and medium enterprises during COVD19 pandemics in Lagos

CHAPTER TWO

REVIEW OF RELATED LITERATURE

Coronavirus Pandemic in Nigeria  

On February 27, 2020, Nigeria recorded her first case of the dreaded coronavirus (COVID-19) disease- an Italian citizen who travelled into the country. This reality woke the federal and state government up to protect its citizens. Haven acknowledged the fast  rate  of  morbidity  and mortality of the virus in other countries across the globe, their aim was to prevent an outbreak of the disease in the country.  Civil  societies  and  government  agencies embarked on enlightenments campaigns for good hygiene and  social  distancing  in public places  (Olapegba,  et  al. 2020). Also, the  body responsible for  disease control in the  country  –  the  Nigeria  Centre  for  Disease  Control (NCDC), partnered with states governments to trace and track victims  and their  contact.  To  further prevent  the spread of the virus, the Federal government of Nigeria on March  30,  2020  took  a  drastic  decision  to  close  all national  borders and  airspace, schools,  worship centres and other public centres and placed the Federal  Capital Territory (FCT), Lagos and Ogun State on total lockdown for fourteen (14) day (Olapegba, et al. 2020). They later extended  this  lockdown  to  May  3,  2020.  COVID-19 testing  laboratories  was  set  up in  Lagos,  Irrua  in  Edo State and the FCT and states government opened isolation centres  and  imposed  a  dawn  to  dust  curfews  in  their territories.   These drastic decisions or measures taken by the federal government had negative effects on her citizens and also on the economy. They coerced people to stay at home; businesses and offices were closed, excluding the health care sector  and essential goods  providers (like  food and water).  This  lead  to  loss  of  job  across  the  country accompanied  with  high  crime  rates  in  states  on  total lockdown (Aifuwa, Musa & Aifuwa, 2020). On the bright side,  the  decision  and  measure  have  yielded  a  high compliance rate from citizens, as they frequently engage in  hand  washing,  practice  social  distancing  and  self-isolation,  avoided  going  to  work,  schools,  or  crowded area (Olapegba, et al. 2020). Also, most religious leaders in the country have stopped large gathering, forbade hand shaking, and directed its member to pray at home and use of  hand  sanitizers (Makinde,  Nwogu, Ajaja  &  Alagbe, 2020; Olatunji, 2020).

Transmission Channels of the Impact of COVID 19 on MSMEs

There are several ways the Coronavirus pandemic affects the economy, especially Small and Medium Enterprises, on both the supply and demand sides. On the supply side, companies experience a reduction in the supply of labour, as workers are unwell or need to look after children or other dependents while schools are closed and movements of people are restricted. Measures to contain the disease by lockdowns and quarantines lead to further and more severe drops in capacity utilization. Furthermore, supply chains are interrupted leading to shortages of parts and intermediate goods. On the  demand side, a dramatic and sudden loss of demand and revenue for Small and Medium Enterprises (SMEs) severely affects their ability to function, and/or causes severe liquidity shortages. Furthermore, consumers experience loss of income, fear of contagion and heightened uncertainty, which in turn reduces spending and consumption. These effects are compounded because workers are laid off and firms are not able to pay salaries. Some sectors, such as tourism and transportation, are particularly affected, also contributing to reduced business and consumer confidence. More generally, SMEs are likely to be more vulnerable to ‘social distancing’ than other companies. The impact of the virus could have potential spill-overs into financial markets, with further reduced confidence and a reduction of credit. These various impacts are affecting both larger and smaller firms. However, the effect on SMEs is especially severe, particularly because of higher levels of vulnerability and lower resilience related to their size.

Factors which Make MSMEs Highly Vulnerable to the Impact of COVID-19

There are key factors which make SMES highly vulnerable to the impact of COVID-19. Firstly, they are more labour intensive than other companies and therefore more exposed to disruption, especially when workforces are in quarantine, as is happening in several countries. Secondly, they have thinner liquidity reserves, meaning, they have limited financial alternatives, and mostly rely on support from local banks. In the majority of cases they lack assets that can be disposed of, or that can be used as collateral for new credit lines. These factors make them more vulnerable and exposed to liquidity squeeze, and this results from the fact that SMEs cannot produce and thus cannot sell their own products as desired to their end markets due to the pandemic. However, they still have to pay all their fixed costs, such as the rent, the salaries, taxes, and their suppliers as well.

 

CHAPTER THREE

RESEARCH METHODOLOGY

INTRODUCTION

In this chapter, we described the research procedure for this study. A research methodology is a research process adopted or employed to systematically and scientifically present the results of a study to the research audience viz. a vis, the study beneficiaries.

RESEARCH DESIGN

Research designs are perceived to be an overall strategy adopted by the researcher whereby different components of the study are integrated in a logical manner to effectively address a research problem. In this study, the researcher employed the survey research design. This is due to the nature of the study whereby the opinion and views of people are sampled. According to Singleton & Straits, (2009), Survey research can use quantitative research strategies (e.g., using questionnaires with numerically rated items), qualitative research strategies (e.g., using open-ended questions), or both strategies (i.e., mixed methods). As it is often used to describe and explore human behaviour, surveys are therefore frequently used in social and psychological research.

POPULATION OF THE STUDY

According to Udoyen (2019), a study population is a group of elements or individuals as the case may be, who share similar characteristics. These similar features can include location, gender, age, sex or specific interest. The emphasis on study population is that it constitute of individuals or elements that are homogeneous in description.

This study was carried to examine  distribution of small and medium enterprises during COVID19 pandemics in Lagos using Selected SMEs in Lagos state as case study form the population of the study.

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

INTRODUCTION

This chapter presents the analysis of data derived through the questionnaire and key informant interview administered on the respondents in the study area. The analysis and interpretation were derived from the findings of the study. The data analysis depicts the simple frequency and percentage of the respondents as well as interpretation of the information gathered. A total of eighty (80) questionnaires were administered to respondents of which only seventy-seven (77) were returned and validated. This was due to irregular, incomplete and inappropriate responses to some questionnaire. For this study a total of 77 was validated for the analysis.

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

Introduction

It is important to ascertain that the objective of this study was to ascertain distribution of small and medium enterprises during COVID19 pandemics in Lagos

In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of distribution of small and medium enterprises during COVID19 pandemics in Lagos 

Summary

This study was on distribution of small and medium enterprises during COVID19 pandemics in Lagos. three objectives were raised which included: To ascertain the effect of COVID19 pandemics on small and medium enterprises in Lagos state, to ascertain how did small medium enterprises adjust to the economic disruptions resulting from COVID-19 in Lagos state and to ascertain the effect of marketing of small and medium enterprises during COVD19 pandemics in Lagos. The study adopted a survey research design and conveniently enrolled 80 participants in the study. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from SMEs in Lagos state. Hypothesis was tested using Chi-Square statistical tool (SPSS).

 Conclusion

The reality of Coronavirus disease calls  for  great measures and strategies to be put in place, for the survival of both humanity and businesses.   This study suggested ways SMEs  can  cope  in  this  era  of  the  Coronavirus pandemic and also proposed a model in which businesses can use to help win the fight against the invisible enemy. We concluded that SMEs can triumph in these turbulent times following the laid down health advice, and we pray the world heals of this pandemic in no distant time.

Recommendation

The following recommendations for the policy makers and  all  stakeholders  in  SMEs  in  Nigeria  that:  pandemic  is  still  ongoing,  a spike reduction in operations and sales of SMEs will metamorphose into cash-trap. This would increase the vulnerability of SMEs in Nigeria to other external shocks. Therefore, the government should set aside emergency fund targeting SMEs in the country.  Deferment of  taxes  or  waiver  of  taxes,  lower  interest  rate  could  also  be embarked on by the appropriate policy makers to make SMEs remain afloat during and after COVID-19 pandemic.

References

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