Mass Communication Project Topics

Communication as a Tool for the Efficiency of Workers Performance in an Organization

Communication as a Tool for the Efficiency of Workers Performance in an Organization

Communication as a Tool for the Efficiency of Workers Performance in an Organization

CHAPTER ONE

OBJECTIVES OF THE STUDY

This research work is specially aimed at achieving the following objectives:

  1. To examine the extent to which communication is effective in an organization.
  2. To know the kind of communication that exists between management and subordinates.
  3. To examine the advantages that is derived from business communication.
  4. To know the effectiveness of communication in decision making in an organization

CHAPTER TWO

REVIEW OF RELATED AND RELEVANT LITERATURE

CONCEPTUAL FRAMEWORK

The Concept of Communication

The origin of the word “communication” is “communicare” or “communis” which means “to impart”, “to participate”, “to share” or “to make common.” The sense of sharing is inherent in the very origin and meaning of “communication.” Communication is sharing our feelings, ideas and opinions with others. This can be intellectual, personal, spoken or written in nature. We live in groups and man is invariably a social animal. As the social needs insist that we share our thoughts with others. This can be called communication. It is a two-way process. In spoken communication, we have speakers and listeners who send and receive verbal messages from each other. In written communication, we have writers and readers, whereas in visualization and observation, the symbols and signs are included. Communication motivates, informs, suggests, warns, orders, changes behaviour, and establishes better relationships, to make interaction meaningful and make oneself understood. Communication is effective when a communicator is effective enough to communicate competently, simply, clearly, sincerely and dynamically. One’s communication can be termed as successful, if the receiver acknowledges it, i.e., when a listener or reader understands, reacts, responds to this communication and shapes his/her learning behaviour. The word communication is derived from the Latin word ‘communis’, which means ‘common’, i.e., to share, exchange, send, transmit, write, relate and communicate. The other etymological source mentions that ‘communication’ is derived from the Latin term ‘communicare’, which means to impart or participate. This word often denotes and means different things to different people. In short, we can define communication as sharing ideas and feelings mutually. As it involves interaction, it encourages exchange of ideas until all the experiences become a common profession. Communication is essential for close, sympathetic relationships in the society and for transformation of men, material and thoughts from one place to another. In a classroom, the meaning of communication is related to the messages and counter-messages, which constitute the teaching-learning process. This involves initiation, reception and response that serve as feedback.

What is Communication?

Communication is interactive by nature. The importance and meaning of communication pertain to the fact that receivers and senders of messages are connected through space and time. Communication as a process has two participants – the sender of the message and the receiver of the message. When these messages are transmitted, they activate the person and this response is the purpose of communication. Thus, we can say that communication requires a source, a sender, a message and a person at the receiving end. Human beings are primarily related to the study of communication. Nevertheless, this process is present in all living things and is a fundamental and universal process. Communication influences the activities of the human community at large. Social development is a prominent feature of effective techniques of communication, which is necessary for sustaining the growth and development. “Communication is the process of transmitting feelings, attitudes, facts, beliefs and ideas between living beings”. Birvenu (1987). “Communication is any means by which thought is transferred from one person to another”. – Chappell and Read (1979) Communication is process for conducting the attention of another person for the purpose of replicating memories.”

 

CHAPTER THREE

RESEARCH METHODOLOGY

Research design

The researcher used descriptive research survey design in building up this project work the choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought to examine the effect of domestic violence and family stability.

Sources of data collection

Data were collected from two main sources namely:

  • Primary source and
  • Secondary source

Primary source:

These are materials of statistical investigation which were collected by the research for a particular purpose. They can be obtained through a survey, observation questionnaire or as experiment; the researcher has adopted the questionnaire method for this study.

Secondary source:

These are data from textbook Journal handset etc. they arise as byproducts of the same other purposes. Example administration, various other unpublished works and write ups were also used.

Population of the study

Population of a study is a group of persons or aggregate items, or things. The researcher is interested in getting information which will aid to examine the impact of material management on project delivery and productivity of an organization. Two hundred (200) respondents were randomly selected randomly by the researcher as the population of the study.

CHAPTER FOUR

PRESENTATION ANALYSIS INTERPRETATION OF DATA

Introduction

Efforts will be made at this stage to present, analyze and interpret the data collected during the field survey. This presentation will be based on the responses from the completed questionnaires. The result of this exercise will be summarized in tabular forms for easy references and analysis. It will also show answers to questions relating to the research questions for this research study. The researcher employed simple percentage in the analysis.

DATA ANALYSIS

The data collected from the respondents were analyzed in tabular form with simple percentage for easy understanding.

A total of 133 (one hundred and thirty three) questionnaires were distributed and 133 questionnaires were returned.

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

Introduction

It is important to reiterate that the objective of this study was to examine communication as a tool for the efficiency of workers performance in an organization.

In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in examining communication as a tool for the efficiency of workers performance in an organization.

Summary

This study was undertaken to communication as a tool for the efficiency of workers performance in an organization. The study opened with chapter one where the statement of the problem was clearly defined. The study objectives and research hypotheses were defined and formulated respectively. The study reviewed related and relevant literatures. The chapter two gave the conceptual framework, empirical and theoretical studies. The third chapter described the methodology employed by the researcher in collecting both the primary and the secondary data. The research method employed here is the descriptive survey method. The study analyzed and presented the data collected in tables and tested the hypotheses using the chi-square statistical tool. While the fifth chapter gives the study summary and conclusion.

CONCLUSIONS

Communication is an important aspect of the human life. A life without communication cannot be productive, inspiring, and creative and will never attain purpose. This situation also applies to an organization. An organization when it comes to communication can be viewed as a person whose need to communicate with people is paramount in order to get tasks done at the right time, right pattern for the right purpose. Communication in an organization as highlighted above can take different forms, patterns and shape. However, the idea is to build a synergy that will stimulate productivity, creativity, efficiency and effectiveness. Communication is the tool to get all these done. This study also has contributed to the numerous works on communication as regards the organization and it found out that communication is and remains the tool for the efficiency of workers’ performance in an organization. Organizational structure influences communication patterns within an organization. Communications flow in three directions—downward, upward, and horizontally. Downward communication consists of policies, rules, and procedures that flow from top administration to lower levels. Upward communication consists of the flow of performance reports, grievances, and other information from lower to higher levels. Horizontal communication is essentially coordinative and occurs between departments or divisions on the same level. External communication flows between employees inside the organization and a variety of stakeholders outside the organization.

RECOMMENDATIONS

Based on the above findings and the conclusion as highlighted above, the few recommendation are made:

  1. There should be clear and concise method of communication in an organization.
  2. Effective communication should be encouraged by giving feedbacks to the sender. This will help the sender to send more relevant messages that will help the organization.
  3. The use of electronic messaging system should be adopted in organizations. This will enhance the speed of communication and put communication on the formal platform.
  4. There should be an organizational defined pattern of communication. It could be downward-upward or upward-downward. Both styles can be adopted which makes communication flexible and has be proven to yield better and faster results.

REFERENCES

  • Argyris, C. (2011). Organizational traps: Leadership, culture, organizational design. New York, NY: Oxford University Press.
  • Canary, H. (2011). Communication and organizational knowledge: Contemporary issues for theory and practice. Florence, KY: Taylor & Francis.
  • Cheney, G. (2011). Organizational communication in an age of globalization: Issues, reflections, practice. Long Grove, IL: Waveland Press.
  • Greenberg, J., & Baron, R. A. (2010). Behavior in organizations (10th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.
  • Eneanya, A. N. (2009). Principles and Practice of Public Personnel Administration in Nigeria. Lagos, Concept Publications.
  • Eneanya, A. N. (2010). Public Administration in Nigeria; Principles, Techniques and Applications. Lagos, Concept Publications.
  • Meyer, J. P., & Allen, N. J. (1997). Commitment in the workplace: Theory, research and Application. California: Sage.
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