Communication as a Managerial Tool for Efficient Organization Performance (a Case Study of Nitel Enugu)
CHAPTER ONE
PURPOSE OF THE STUDY
- To examine the advantage of communication in requiring managerial efficiency in an organizational performance.
- To spell out its assumptions about the relationship among cost spent, exposure levels, trial rate and regular usage of Communication affecting workers performance in NITEL.
- To investigate the Problems affecting communicate efficiency and effectiveness.
- How is communication helping the organization to market their services?
CHAPTER TWO
REVIEWED OF RELATED LITERATURE
THE CONCEPTUAL MEANING OF COMMUNICATION
Communication might be defined as the transfer of – facts, information, ideas, suggestions, orders, requests, grievances etc. from one person to another so as to impart a complete understanding of the subject matter of communication to the recipient thereof; the desired response from the recipient to such communication.
COMMUNICATION AND STRATEGIC MANAGEMENT DEFINED
Communication has been defined and explained in different ways by intellectuals of diverse interests and disciplines in management, psychology, and sociology. Communication touches every aspect of life including the domestic, business, and social interactions. Anugwom (2007) defines communication as the use of words, signs and symbols to interchange ideas, emotions, facts and information by two or more persons. Nwokeneme (2008) also defines communication as a process that involves the transmission of message or information through a channel from a sender to a receiver. From a wider perspective, communication is a process by which information is passed between individual and organization by means of previously agreed symbols. Inyang and Esu, (2003) defines communication as the process of transmitting meaning from sender to receiver. Other scholars such as Dessler (2004:94-110), Adams (2006; 16-24) and Smith (2008:42-51) agree that communication is an exchange and transmission of meaning.
According to Imaga (2003:75) strategic management, usually mean the strategic approach to organizing, staffing, directing, leading, controlling and coordinating the activities of organizations like the public enterprise and parastatals with a view to achieving the optimally designed goals with the minimum possible resources at the quickest possible time. Strategic management is defined by Greene. Adams and Ebert (1985:536) as a “continuous process of thinking through the current mission of the organization, thinking through the environmental conditions, and then combining these elements by setting forth a guide for tomorrow’s decisions and results.
CHAPTER THREE
RESEARCH METHODOLOGY
INTRODUCTION
In this chapter, we described the research procedure for this study. A research methodology is a research process adopted or employed to systematically and scientifically present the results of a study to the research audience viz. a vis, the study beneficiaries.
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
INTRODUCTION
This chapter presents the analysis of data derived through the questionnaire and key informant interview administered on the respondents in the study area. The analysis and interpretation were derived from the findings of the study. The data analysis depicts the simple frequency and percentage of the respondents as well as interpretation of the information gathered. A total of eighty (80) questionnaires were administered to respondents of which only seventy-seven (77) were returned and validated. This was due to irregular, incomplete and inappropriate responses to some questionnaire. For this study a total of 77 was validated for the analysis.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to ascertain Communication as a managerial tool for efficient organization performance (a case study of nitel Enugu). In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing Communication as a managerial tool for efficient organization performance
Summary
This study was on Communication as a managerial tool for efficient organization performance (a case study of nitel Enugu). Three objectives were raised which included: To find out the advantage of communication in requiring managerial efficiency in an organizational performance, to spell out its assumptions about the relationship among cost spent, exposure levels, trial rate and regular usage of Communication affecting workers performance in NITEL, Problems affecting communicate efficiency and effectiveness and how is communication helping the organization to market their services. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from Shelleng LGA. Hypothesis was tested using Chi-Square statistical tool (SPSS).
Conclusion
In conclusion, communication is not just a managerial tool; it is the lifeblood of efficient organizational performance. By fostering clear, open, and effective communication practices, managers can create a strong foundation for success, driving innovation, employee engagement, and overall organizational excellence
Recommendation
Based on the importance of communication as a managerial tool for efficient organization performance, here are some recommendations for managers to enhance communication within their organizations:
- Develop a Communication Strategy: Create a clear and comprehensive communication strategy that outlines the goals, objectives, and key messages to be communicated within the organization. This strategy should consider the various channels and methods of communication to be utilized and identify target audiences for effective information dissemination.
- Foster Open and Transparent Communication: Encourage a culture of open and transparent communication within the organization. Promote regular communication channels such as team meetings, town halls, and one-on-one discussions to facilitate dialogue, information sharing, and feedback exchange.
- Utilize Various Communication Channels: Recognize that different individuals have different preferences when it comes to communication. Utilize a mix of communication channels such as email, instant messaging, video conferences, and project management tools to cater to diverse communication styles and ensure that information reaches everyone effectively.
Active Listening: Encourage managers and employees to actively listen to one another. Provide training and resources on active listening techniques to enhance understanding and empathy. Create a safe space for individuals to express their opinions, concerns, and ideas without fear of judgment or retribution.
References
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- Adirika, E. A. Ebue B.C. & Nnolim, D. (1996) Principles and Practice of marketing ll. Enugu: Jamoe Enterprises.
- Anugwom, G. A. (2007). Issues, Principals Techniques and Practice in Administration and Management, Enugu:EI’ Demark Publishers.
- Daramola I. (1997): Mass Communication: Theory and Practice, Alabi Eyo & Co. Ltd, Akure, Ondo State, Nigeria.
- Department of Management, Faculty of Business Administration, U.N.E.C. Ezeh, J.A. (1999) Fundamentals of Small Business Management Enugu:
- Desseler, A. C. (2004) “Making Communication Work”, Journal of Social Psychology, 5(5).
- Diwan, P. (2000). Communication management. Kuala Lumpur: Godden Books. Pp122
- Donnelly, I. H., Gibson, I and Vance rich, I. M. (1984) Fundamentals of Management, Texas: Business Publication Inc.