Benefit of Sales Promotion and Advertisement in Promoting Organization Products (a Case Study of Promasidor Nig Ltd)
CHAPTER ONE
Objective of the study
The objectives of the study are;
- To ascertain whether sale promotion and advertisement can serve as effective tool for company profitability
- To ascertain how company can use sales promotion and advertisement
- To ascertain whether sale promotion can be used as effective marketing tool
CHAPTER TWO
REVIEW OF RELATED LITERATURE
ORIGIN AND DEVELOPMENT OF ADVERTISING
It has been wrongly assumed that the advertising function is of recent origin. Evidences suggest that the Romans practiced advertising; but the earliest indication of its use in this country dates back to the Middle Ages, when the use of the surname indicated a man‟s occupation. The next stage in the evolution of advertising was the use of signs as a visual expression of the tradesman‟s function and a means of locating the source of goods. This method is still in common use. The seller in primitive times relied upon his loud voice to attract attention and inform consumers of the availability of his services. If there were many competitors, he relied upon his own personal magnetism to attract attention to his merchandise. Often it became necessary for him to resort to persuasion to pinpoint the advantages of his products. Thus, the seller was doing the complete promotion job himself. Development of retail stores, made the traders to be more concerned about attracting business. Informing customers of the availability of supplies was highly important. Some types of outside promotion were necessary. Signs on stores and in prominent places around the city and notices in printed matters were sometimes used. When customers were finally attracted to the store and satisfied with the service at least once, they were still subjected to competitive influences; therefore, the merchant‟s signs and advertisements reminded customers of the continuing availability of his services. Sometimes traders would talk to present and former customers in the streets, or join social organizations in order to have continuing contacts with present and potential customers. As the markets grew larger and the number of customers increased, the importance of attracting them also grew. Increasing reliance was placed on advertising methods of informing about the availability of the products. These advertising methods were more economical in reaching large numbers of consumers. While these advertising methods were useful for informing and reminding and reminding, they could not do the whole promotional job. They were used only to reach each consumer personally. The merchant still used personal persuasion once the customers were attracted to his store. The invention of hand press increased the potentialities of advertising. By Shakespears times, posters had made their appearance, and assumed the function of fostering demand for existing products. Another important event was the emergence of the pamphlet as an advertising medium. The early examples of these pamphlets disclose their sponsorship by companies want to generate goodwill for their activities. The low cost of posters and handbills encouraged a number of publishers to experiment with other methods.
CHAPTER THREE
RESEARCH METHODOLOGY
Research design
The researcher used descriptive research survey design in building up this project work the choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought to Benefit of sales promotion and advertisement in promoting organization products(a case study of promasidor nig ltd)
Sources of data collection
Data were collected from two main sources namely:
(i)Primary source and
(ii)Secondary source
CHAPTER FOUR
PRESENTATION ANALYSIS INTERPRETATION OF DATA
Introduction
Efforts will be made at this stage to present, analyze and interpret the data collected during the field survey. This presentation will be based on the responses from the completed questionnaires. The result of this exercise will be summarized in tabular forms for easy references and analysis. It will also show answers to questions relating to the research questions for this research study. The researcher employed simple percentage in the analysis.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to ascertain Benefit of sales promotion and advertisement in promoting organization products(a case study of promasidor Nig ltd). In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of sales promotion and advertisement in promoting organization products.
Summary
This study was on Benefit of sales promotion and advertisement in promoting organization products (a case study of promasidor Nig ltd). Three objectives were raised which included: To ascertain whether sale promotion and advertisement can serve as effective tool for company profitability, to ascertain how company can use sales promotion and advertisement and to ascertain whether sale promotion can be used as effective marketing tool. The total population for the study is 200 staffs promasidor Nig ltd. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made managers, production managers, senior staff and junior staff were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
Conclusion
One may question the need for sales promotion in marketing of promasidor nig ltd. This does not difficult to explain. The nature of and type of the product demand account for reason for sales promotion study.
It was essential that manufacturing company like promasidor nig ltdmove away from Sales orientation, which is characterized with marketing of some manufacturing product in Nigeria they should work toward designed better and good quality product and embark on sales promotion strategies that will help them build product image and cooperate image.
Thus, the need for firm in Nigeria to re-appraise the importance of sales promotion which is one of the promotional mix rose due to increase in number of manufacturing company for back, advancement in technology, and positive government posture and encouragement which has able to increase the product supply in excess of demand.
– The economic situation of the country has led to fall in purchasing power, which further reduce the demand for Bags and also due to the nature of the product i.e vary durable.
Recommendation
The promasidor Nig Ltd company should continue sales promotion since it is clearly seen that sales promotion strategy has always increases the sales volume and company’s profit.
Aside this, sales promotion has enhance the performance of the company. It is also recommended those others promotional strategies should be used at various time to complement one and other.
The company should ensure that they strengthening their distribution channels and also improve on their distribution strategies to ensure product availability.
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