Mass Communication Project Topics

An Assessment of the Broadcast Media Campaign Against Drug Abuse in Nigeria

An Assessment of the Broadcast Media Campaign Against Drug Abuse in Nigeria

An Assessment of the Broadcast Media Campaign Against Drug Abuse in Nigeria

Chapter One

OBJECTIVE OF THE STUDY

In the research statement, I highlighted some of the problems which called for the research. The objectives of this study thus include:

  1. To find out if drug abuse has increased crime rate in Calabar Municipality.
  2. To investigate how far the mass media has gone in informing and educating the society about serious issues in Calabar Municipality.
  3. To evaluate its assessment in the role it has played in the campaign against drug abuse in Calabar Municipality.
  4. To find out the impressions people have about drug abuse in Calabar Municipality.

CHAPTER TWO

REVIEW OF THE LITERATURE

 THE REVIEW OF STUDIES

United Nations secretary General Kofi Annan observes “Drugs are tearing apart our societies, spawning crime, spreading   diseases such as AALDS and killing our youth and our future. Today there are estimates 190 million drugs were around the world. No country is immune. And alone, no country can hope to stem the drug trade within its borders. The globalization of the drug trade requires an international response”. To make matters worse, in recent years designers drugs (a drug with a slightly attired chemical structure, often produced   to evade restrictions on illegal narcotics or hallucinogens) have entered the scene.  These synthetic chemical are designed to give the consumer a high or a euphoric feeling. Since designer drugs can be manufactured cheaply almost anywhere, police forces are practically powerless to control them. In 1977 the United nations Commission on Narcotic Drugs warned that in many countries these synthetic drugs have become part of “mainstream  consumers culture” and that they must be viewed as a “formidable” threat to international  society in the next century. The newer drugs are no less potent than their predecessors. Crack cocaine is even more addictive than cocaine. New strains of canneries have greater hallucinogenic effects and a new designer drug called “ICE” may be among the most destructive of all.

With good reason, at a United Nations Conference  Nasser Bin  Hamad Al-khalifa, from Qatar warned that “the global  village is about to become  a communal   tomb for millions of human beings as a result  of the illicit drugs trade” Like  the  dry   not the eats away the wooden beams of a house, drugs can corrode the whole  structure  of society. For human society to function properly, it must have stable   families, healthy workers, trustworthy government, honest police and law abiding  citizens. Drugs corrupt every one of these fundamental elements. One reason government have banned non-medicaldrug use it eh damage that it  does to the health of their citizens. Every years thousands for drug addicts die of an overdose. Many   more die of AIDS. Indeed some 22 percent the world HIV positive   population are drug users who injected themselves with infected needles.

Although drug users may be in the minority, their numbers are sufficient to grant immense power to the drug barons, the men who Organize the production and distribution of drugs. These unscrupulous individuals run a racket that has become the most lucrative and  practically the biggest business on earth. Drug deals may now account for about 8 percent of all international trade. As drug money moves around the world, it enriches gangsters, corrupts  police forces, greases palms of  politicians and even finance terrorism.

 

CHAPTER THREE

METHODOLOGY

 RESEARCH METHOD

Osuala  (1987) argues  that research is  simply the process of arriving at dependable  solution to a problem, through the planned and  systematic collection, analysis and interpretation of  data while Obodoze (1996) posts that research is a process of finding out the solution to a problem.

Therefore according to the above assertion,  research method  entails a process, in order words it is procedural and a definite method employed of adopted to  arrive  at a dependable  solution or understandable  conclusion based on data collected, analysed and interpreted.

The  research method  used of this  research was the survey method. This is because the survey research is  the best method to study a population too large to observe  directly for either  descriptive, exploratory  or explanatory studies. Careful sampling  of respondents and structured questionnaires provide data in  the same form from all respondents.

RESEARCH DESIGN

The researcher intends to share out questionnaires to respondents and also tocollect his data from interviews with people. The researcher will also collect data from, publications too. This involves the researcher using the survey research in order to get a sample of the population for the study. Interviews, questionnaires and publications were used for data collection and stables were used for the data analysis.

 RESEARCH SAMPLE

It is practically difficult to take into my study all the media houses in the country so media houses in Calabar metropolis were used. Consequently, a sample of the population of Calabar was taken for the study.

According to Yaro Yamani (1964) to determine a sample from a population.

n       =    N

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

 DATA   ANALYSIS

In this chapter, the data collected from both primary and secondary sources were presented and analysed.

A total   of    200   questionnaires were distributed out of these 180   were returned. 10 were wrongly completed and so discarded, only 170 were used for the researchers analytical purpose.

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY

 SUMMARY

From this  research, it can be seen  that the people believe that the   mass media perform their functions of educating, informing and entertaining  the   masses effectively. The mass media is a powerful means of communication. It provides education for its numerous audience. This includes political  and cultural  education, health and technological education. The mass media is used  in  disseminating vital information to the public in general. Through news broadcast, vital information  disseminated for the interest of the public.

It  was also seen that drug abuse is a serious  matter in the country because many people including children are involved in this act. According to the Whitney Young Information Resources Centre, almost all the states in Nigeria are found abusing drugs.

CONCLUSION

Drug abuse has now reached an alarming proportion within the society. Report shows that about seventy percent of patients attending Neuro-psychiatric hospitals today in Cross River State are both Calabar South and Calabar Municipality. Also, 21.3 percent of those classified and admitted in psychiatric hospitals in nearby states following the use of marijuana were Northern Cross Riverians.

Reports also showed that there has been a sporadic increase in the rate of drug abuse among tax force on streets and students in Post primary Schools and consequently, school indiscipline (such as lateness to school, skipping classes, failure to complete assignments, armed robbery, burglary, high rate of road and fire accidents, juvenile delinquency and other societal ills. These problems have aroused great attention to so many well meaning Nigerians including students all making efforts to study and analyze factors and problems associated with drug abuse and at the end it could be said that the mass media heightens the campaign against drugs abuse in Calabar Municipality

RECOMMENDATIONS FOR FURTHER STUDY

The mass media should increase its efforts in the campaign against drug abuse. There should be more educational programmes shown on the television or broadcast on the radio to inform people more  on drug abuse. There should be articles written extensively about drug abuse in our newspapers and magazines. Adverts about drug abuse should be shown  on the television or put on bill boards  on the roads.

The Ministry  of Health, the National Agency  for Food Drug  administration and control and the National drug  Law Enforcement  Agency should also  join hands  in the fight against drug abuse in the country.

The federal government  should also give these agencies  and  the mass media  their full  support in whatever campaign  they intend carrying out. There should be more seminars and workshops and films concerning this issue of drug abuse in Nigeria.

REFERENCES

  • Ajzen I. From intentions to actions: A theory of planned behavior. In: Kuhl J, Beckmann J, editors. Action-control: From cognitions to behavior. New York: Springer-Verlag; 1985. pp. 11–39.
  • Atkin CK, Wallack L, editors. Mass communication and public health: Complexities and conflicts. Newbury Park, CA: Sage; 1990.
  • Bailey GW. Current perspectives on substance abuse in youth. Journal of the American Academy of Child and Adolescent Psychiatry. 1989;28:151–162
  • Bandura A. The social foundation of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice-Hall; 1986.
  • Beck K, Ko M, Scaffa ME. Parental monitoring, acceptance and perceptions of teen alcohol misuse. American Journal of Health Behavior. 1997;21:26–32.
  • Becker MH. The health belief model and personal health behavior. Thorofare, NJ: Charles B. Slack; 1974.
  • Botvin GJ, Malgady RG, Griffin KW, Scheier LM, Epstein JA. Alcohol and marijuana use among rural youth: Interaction of social and intrapersonal influences. Addictive Behaviors. 1998;23:379–387.
  • Brown BB. Peer groups and peer cultures. In: Feldman SS, Elliott GR, editors. At the threshold: The developing adolescent. Cambridge, MA: Harvard University Press; 1990. pp. 171–196.
  • Brown JD, Walsh-Childers K. Effects of media on personal and public health. In: Bryant J, Zillmann D, editors. Media effects: Advances in theory and research. Hillsdale, NJ: Erlbaum; 1994. pp. 389–415.
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!