A Proposal on the Role of Media in Creating Awareness Against Drug Abuse in Nigeria Society
Chapter One
Objective of the study
The following objectives will be assessed:
- To ascertain whether Media educate and enlighten the general public on drug abuse
- To find out whether mass media awareness campaign on drug abuse reduced the unlawful use of drug in society
- To find out whether mass media faced with any difficulty in creating awareness on drug abuse
CHAPTER TWO
REVIEW OF RELATED LITERATURE
Theoretical Review This study was guided by the symbolic interaction theory. This theory was formulated by LaRossa and Reitzes (1993) who postulated that people act based on symbolic meanings they find within any given situation. The theory maintains that meanings are modified through interpretive processes by first internally creating meaning then checking it externally and with other people. Symbolic interaction theory can be used to explain the reasons why students engage in drug abuse through their interaction with the mass media (Parrott et al., 2004). Through the adverts the adolescents are brainwashed by the huge advertising industry from early years of childhood (Rice, 1992). An increasing number of cigarette adverts is designed to appeal to teenagers. Over 90% of teenagers are aware of such adverts and most say the adverts influence their behaviour (Berk, 2007). For example billboards equate cigarettes with excitement, relaxation, or being in style (Davison et al., 2004).
Furthermore, cigarette smoking is identified with masculinity, independence, beauty, youth, sex appeal, sociability, wealth, and good life (Parrott et al., 2004). Movies also play an important role, in that smoking is generally portrayed as sexy and pleasurable, rather than addictive and problematic. The appeal is always to the emotions and to the desire for acceptability, popularity and sexual allure. The presenter in the advertisements’ sultry voice, the society setting, the back-to-nature promises, is all rewards teenagers seek (Rice, 1992).
Chapter Three
RESEARCH DESIGN AND METHODOLOGY
The researcher used descriptive research survey design in building up this project work. The choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought to the role of Media in Creating Awareness against Drug Abuse in Nigeria Society
Chapter Four
METHOD OF DATA ANALYSIS
The researcher will employ oral and direct interview in administering this research questions. Responses from the respondents were needed unlike questionnaires, which is less rewarding due to late receipt and loss of responses from respondents. The method of data analysis that will be used by the researcher is the simple percentage. More so, percentage and degrees of the responses will also be used in the analysis. Here, the ratio of those whose responses were not in the affirmative will be found and conclusions will be drawn there upon. Representations of the level of responses will be made in tabular form. The Statistical Package for Social Sciences (SPSS) software will be used to test the hypotheses.
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