A Proposal Agripreneurship Orientation and Fruits Business in Ondo State
CHAPTER ONE
Objective of the study
The following objectives will be assessed;
- To examine the socio-economic characteristics of fruit farmer in Ondo state
- To assess farmer’s perception on major sources of risk in fruit farming in Ondo state
- To ascertain the contribution of fruit farming to economy of Ondo state
- To ascertain the role fruits play in the nutrition and health in Ondo state
- To determine the production resources in fruit farming in Ondo state
CHAPTER TWO
REVIEW OF RELATED LITERATURE
AGRIPRENEURSHIP
When talking about entrepreneurship in agriculture, it is termed as Agriculture Entrepreneurship or Agripreneurship. Agripreneurs, thus, do not differ from entrepreneurs in their basic traits. While profiling some of the agripreneurs (Chander, 2016, 2016a, b and c), I found them very articulate in personal, interpersonal and process skills. It is their pro-risk-taking attitude that makes them more likely to cash upon the opportunity available in new agricultural ventures compared to conventional farmers. They not only believe in new venture new gains, but also work consistently to prove themselves true. They are the trend setting farmers Like all entrepreneurs, agripreneurs are risk-takers who deliberately allocate resources to a business venture, in this case an agribusiness, to exploit opportunities in return for profit; they are the primary decision-makers, responsible for the businesses’ success or failure. The agripreneurs who are the focus of this publication are not subsistence entrepreneurs who engage in entrepreneurship as a survival strategy because there are no other options; their businesses are registered or enter the formal economy at least at some stage, and have achieved impact at scale in terms of sales, profits and jobs. Agripreneurs are not only engaged in production level activities, but create and develop agribusinesses all along and around the value chain. Herein, agripreneurship is analysed using three interlinked layers: (i) at the inner core is the individual entrepreneur, and his or her intrinsic qualities and immediate cultural environment; (ii) the network environment and social capital of the entrepreneur connect the entrepreneur with the external environment; and (iii) the final outer ring consists of the broader enabling environment in which the entrepreneur operates. Although entrepreneurs can emerge from anywhere, individuals with an entrepreneurial spirit, high social capital and operating in a conducive environment, are far more likely to succeed.
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
The researcher used descriptive research survey design in building up this project work. The choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought to examine Agripreneurship orientation and fruits business in Ondo state.
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