Proposal on the Management, Marketing, and People
Chapter One
OBJECTIVE OF THE STUDY
This study will mainly focus on the following objectives;
- To investigate the relationship between communication management and people marketing of product
- To investigate the relationship between motivational management and people marketing of product
- To investigate the relationship between decision-making and people marketing of product
Chapter Two
REVIEW OF RELATED LITERATURE
Marketing
While it may seem un-necessary to start out discussing basic marketing it is important to establish a common point of reference in regards to marketing issues within a modern framework. Marketing is a term that is used in various contexts and a baseline understanding is essential. The term marketing is used to describe activities that create value through voluntary exchange between parties
Marketing Strategic
Strategy is viewed in different ways by various authorities. The Oxford Advance learner’s Dictionary defined a ‘strategy’ as art of planning and directing an operation in a war or campaign or skill in planning or managing any affair well, or a plan or policy designed for a particular purpose. Chandler (1962) sees a strategy as “the determination of the basic longterm goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary to carry out the goals”(3). To Daft (1988) strategy is the plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organization attain its goals
Formulation of marketing strategy
Strategy formulation is the broadest, longest-term marketing activity. At this stage, complex and subtle integration with other corporate functions is required. All of the functional strategies must fit together into a business strategy. Because marketing deals with customers and the competitive environment, it is an early part of the total strategy formulation process. When done well, it is impossible to separate the marketing strategy from the corporate strategy. The two meld into a unified whole. The strategic process is one of working with market dynamics (a particular segment or selection of the market) to achieve a solid positioning of the product/service offering that contains a clear ‘benefit promise’ to the consumer which is differentiable from the offers of the competition and which thus positions the firm well for potential competitive responses to its actions
Marketing Planning
Marketing planning involves objectives and plans with a 2-5 year time horizon and is thus further from day-to-day activity of implementation. Because of their broader nature and longer-term impact, plans are typically developed by a combination of higher level line managers and staff specialists.
Chapter Three
RESEARCH DESIGN AND METHODOLOGY
This chapter will briefly present the different methods and procedure use by researcher in doing his investigation. It consists of research design, research locale and the subjects. It also includes the instrument to be used in the collection and gathering of data, as well as the statistical tools to be used in processing and analyzing the data
Analytical Techniques
Mean and standard deviation will be used in answering research questions correlation coefficient, while Pearson product moment correlation will be used in testing the hypotheses. All hypotheses were tested at 0. 05 significance levels.
REFERENCES
- Brennan, R., G.Felekis and D.Goldring (2003). ‘Strategic management of marketing and human resources in further education colleges’, Journal of Further and Higher Education, 27,(2), pp.143– 156.
- Browne, J., J.Devlin., A. Rolstadas and B.Andersen (1998). ‘Performance measurement – the ENAPS Approach’, The International Journal of Business Transformation, 1(2), pp.73-84.
- https://www.academia.edu/32346771/MARKETING-MANAGEMENT-NOTES.pdf
- Porter, Michael (1998). Competitive Strategy (revised ed.). The Free Press. ISBN 0-684-84148-7.
- Jump up to:a b Clancy, Kevin J.; Peter C. Kriegafsd (2000). Counter intuitive Marketing. The Free Press. ISBN 0-684-85555-0.
- Kotler, Philip.; Kevin Lane Keller (2006). Marketing Management, 12th ed. Pearso
- Porter, Michael (1998). Competitive Advantage (revised ed.).
- Chandler A.D. JR .(1962). Strategy and Structure, Cambridge, mass: The M. I. T. Press.
- -Christ, P. (2012). KnowThis: Marketing Basics, Paperback – 6.69″ x 9.61″; Digital eBook format, by KnowThis Media.
- Kleiman,D. (2012), The President of MITX, The Massachusetts Innovation & Technology Exchange, The Nonprofit Trade Association Focused on Digital Marketing and Internet Business in New England and The Creators of Future M Boston. 6
- Kalpana ,A.(2000). learning and development professional and the chief synergist of Kiai People Solutions at Delhi.
