Importance of Radio Broadcast/programs in Nigeria
CHAPTER ONE
Objectives of the study
The aim of this study was to assess the importance of radio broadcast/programs in Nigeria. The specific objectives are to:
- examine the nature of radio broadcast/programs in Nigeria.
- ascertain the prospects of radio broadcast/programs in Nigeria.
CHAPTER TWO
LITERATURE REVIEW
Introduction
The chapter deals with literature review on the concept of importance of radio broadcast/programs in Nigeria. This involves various definitions of mass media, radio broadcast, equipment need in a broadcast station, the review of empirical studies, theoretical review, theoretical framework and summary of literature review.
Conceptual Review
In this section, the basic relevant concepts were reviewed. These include mass media, broadcast media, among others.
Mass Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The mass media refers to all the avenue through which information can be passed from one person to numerous, scattered and heterogeneous audiences. They also mean the vehicles through which messages, information, ideas, knowledge and culture are transmitted to a large audience. According to Nwosu (1996), cited in Afamuefuna (2007), mass media are a technical communication concept which refers to the devices employed by anyone involved in a mass mediated communication situation for moving messages across distance or time. The technologies through which this communication takes place include a variety of outlets. Mass media refers to the technologies used as channels for a small group of people to communicate with a larger number of people.
- Broadcast media transmit information electronically via media such as films, radio, recorded music, or television.
- Digital media comprises both Internet and mobile mass communication.
- Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television.
- Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.
- Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.
- Event organizing and public speaking can also be considered forms of mass media.
Mass media performs three key functions; educating, shaping public relations, and advocating for a particular policy or point of view. As education tools, media not only impart knowledge, but can be part of larger efforts to promote actions having social utility. As public relations tools, media assist organizations in achieving credibility and respect among public health opinion leaders, stakeholders, and other gatekeepers. Finally, as advocacy tools, mass media assist leaders in setting a policy agenda, shaping debates about controversial issues, and gaining support for particular viewpoints.
CHAPTER THREE
RESEARCH METHODOLOGY
Introduction
This chapter covers the methodology of this study. Key issues discussed includes; data collection, sampling technique, instrument for data collection, method of data analysis among others.
Research Design
The research design used for this study is survey. This is because data gotten through this method can be used to describe the characteristics of radio broadcast and policies can be implemented. It is used as an assessment tool to provide information on which to base sound decisions. It also serves as a foundation for more investigation. The data gathered in a survey are usually answers to predetermined questions that are asked of respondents. This research method was adopted because it offers opportunity for the collation of facts and information from a wide spectrum of respondents without much expense, hence it is expedient for this research.
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
In this chapter, the researcher tends to deal with the analysis and presentation of data collected in the course of this project. A total of 400 copies of questionnaire were administered in the area under study and 372 copies were retrieved from the respondents. This represents 93% return rate.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
This chapter deals with the summary of this study, conclusions from the findings and recommendations which can be used for policy making.
Summary
This study assesses the importance of radio broadcast/programs in Nigeria. The study is in five chapters. In the first chapter, a general background of the study was undertaken. In view of the background, the problems of study were identified and stated, the research questions, the objective, scope and significant of the study were outline and discussed. Finally in the first chapter is the definition of key concepts used in the study.
Chapter two contains the review of various literatures on the concept of importance of radio broadcast/programs in Nigeria. This involves various definitions of mass media, radio broadcast, equipment need in a broadcast station. Also in the second chapter is the empirical and theoretical reviews, theory use as a basis for this study (the information theory) was found best for this study.
In the third chapter of this work, the research design, population of study, sample size, sampling techniques, instrument for data collection, method of data collection, validity/reliability of instrument and method of data analysis were all discussed.
In the fourth chapter, data collected (primary) were presented and analysed to answer the research questions. Based on the various findings, the two questions were answered. After the analysis, the findings are as follows:
- The standard of radio broadcast in Nigeria is average.
- The radio broadcast will help improve the economy and perform vital function if allowed in an enabling environment.
Conclusion
This study has underscored the importance of radio broadcast/programs in Nigeria. Findings from this research uncovered that radio broadcast/programs is an effective tool for societal development. Thus, in the light of the foregoing, this study reliably concludes that radio broadcast/programs is very important in Nigeria.
Recommendations
On the strength of the observations and findings made in this study the following recommendations have been made.
- The standard of radio broadcast/programs should be raised.
- Radio stations should be allowed to practice in an enabling environment.
Limitations to the Study
The study faced some constraints. They include insufficient literature material, financial constraint, time constraint, location of the study population. However findings is relevant for policy implication.
Suggestions for Further Studies
This study has researched on importance of radio broadcast/programs in Nigeria. Further research can be done on the following:
- Influence of radio broadcast on societal behaviour.
- Effect of radio broadcast on knowledge of individual rights.
REFERENCES
- Ogunmilade, C. A. (1998). Educational Broadcasting in O. Ogunmilade, I. Agun & Imogie (eds) Fundamentals of educational Technology Ibadan Y. Books, 1998V. Adegbija, M. A. Fakomogbon and M. S. Adebayo, (2013); Roles of Broadcast Media for Instructional Delivery in Open and Distance Learning: Nigeria as a Case Study
- Mnena Abuku and Don Saa-Aȏndo Iorngurum (2017); Re-Positioning Nigeria’s Radio Broadcast as a Catalyst for Development
- Joseph O. W. (2018) Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation. Journal of Public Health in Africa 2018; volume 9:882
- Collinson S, Khan K, Heffernan JM (2015) The Effects of Media Reports on Disease Spread and Important Public Health Measurements. PLoS ONE 10(11): e0141423. doi:10.1371/journal.pone.0141423.
- Ojenike, B., Adedokun S.O., Odugbemi, J.B and Ojenike, J.O (2016); the Media, Good Governance and Sustainable Development: A Critical Nexus. Journal of Political Science and Leadership Research Vol. 2 No.2 2016 www.iiardpub.org
