The Role of Media in the Management of Environmental Health Issues in Nigeria
CHAPTER ONE
Objective of the Study
The objective of the study is to estimate the extent of the role of media on the management of environmental health issues in Nigeria.
Also it is to analyze their performance, in effective, in other words the most likely way they have improved speedy: efficient, effective, and qualitative methods of health awareness.
It also includes to ascertain the relationship between health institution and the media house as it concerns health issues to the public.
CHAPTER TWO
Sources of Literature
Literature review came from published were, textbooks, journals, academic papers, as well not published notes and conduct interview relating to the subject under study.
Review of Relevant Literature Point of Discussion
Attitude Change and Media
Rogers shown that in many respect deep-rooted attitudes cannot be easily changed by simply Exposing the audience to modern media only new paralyze and principles, which do not run in line with established or accepted tradition and customs may be easily accepted generally the media need to be reinforced by interpersonal channels in order to elicit the desired reactions.
There is an evidenced based on the investigation media that individuals, once they are exposed to information, they changes their views differently, each in the light of his mown prior attitude. Agbola, Tunde and Adegoke, S.A. 2007 in an attitude test on information, campaign result concluded that people seek information which is congenial with their prior attitudes. They discover that merely giving information to audience does not necessarily influence their attitude if the information continues to flows from publics who are already predisposed to accepting it condiment it might end up without change the attitude. Thus it can be seen that when ever attempt have been mode to change attitudes and behavior through mass communication researcher have found that the act as a contributory agent to change.
Considering a lots of studies done in different field it has proved that public reaction different to a problem than a pressure group information does not necessarily change attitude per say. Different media are effective, is different easy and at different point the media only create awareness while face to face communication brings about change but both are complementing however Engel et al (as in Tubs and Moss) observed that when the use is large it is usually to accept the inefficiency of the media. The implicit meaning is the large it is usually to accept the inefficiency of the media. The implicit meaning is the identification of the attitude and the motivational structure of the youth as well as group influence as a crucial factor in the success and failure of communication messages.
When the need for information dissemination cropped the Nigeria society, it was like a babbling target and specialized audience, it is clear that health matter cannot be effectively discussed without recognizing, it contribution to some people from health hazards.
The media (eg) NTA through her primary health programmes has educate on health and life of the people even without payment, through management of environment health.
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
Research Method
Every research work makes use of different methods. However there are times when two or more topics may have the same type of research methods. Also for every given topic there can be up to two research methods but one of it must be very appropriate among those available. (survey, experimental and historical etc).
For this topic, we close the survey methods here questionnaire are given out to the respondents who fill and return the said questionnaire and the interview method in this questions are asked to the respondent like media report such as Walter Nnaji, the Managing Director News and Currents Affairs NTA in both case as outline above, the questions that re asked to the respondents are tailored in such a way that answers to them would lead to having the necessary data needed for the research work.
We adopt the survey method of research in order to obtain a clear objectives, balanced and reliable result for a research oriented work. This method in additions is very useful for a research work. This method in additions its very useful for a research work involve a large population. This method was used because of it naturalistic method of extracting information from people about their feeling and opinion on health issues, which this study needed for valid and reliable data.
CHAPTER FOUR
PRESENTATION AND INTERPRETATION OF FINDING
Data Presentation and Analysis
Following the operation in the study of his work, a total number of 2500 questionnaire were distributed and total number of 250 responses received, thus indicated 100% returns and 0% unturned.
Out of the 250 respondents 198% the total respondents were males while 50 era female only 2 did not indicate their sex. Moreover 100 respondent returns their questionnaire are single, 120 married and 30 martial status none. In other words single has 40% married 48% those who did not indicate either 12%.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Summary of Findings
The main objective of this study is to bring and to get the role of media on the management of environment health in Nigeria.
In the course of study, it need literature were reviewed. Strategically random method was adopted in the research work and the researcher sue questionnaire to collect the related data from the population that were sampled for the study.
Two hundred questionnaire were issue out to the respondent with appropriate information as guiding the filling of the questionnaire, out of which 190 were returned and with 10 infilled. 180 were used for the analysis of data with four hypothesis formulated for the proper appropriation of the study, the four hypothesis were up held for confirming with the suggestion of the study.
Conclusions
The conclusion base on the societal advancement and development achieved by the media programmes and influence cannot be over empathized and are most important in this modernization of the society.
Having critically, emphatically and empirically analysis the media to the society. It is not misconception to coherently arrive to a conclusion, these the mass media is the best medium through which the society can effectively be mobilized for the nation building and development.
Recommendations
Firstly, the Nigeria media practitioners should add more efforts on information on menacing disease towards more targeted and integrated programmes aimed at presenting and controlling of difference disease using the mass media as a means to teach, enlighten and influence people at all level.
Secondly, the government and non government organization, private, individual and even other health bodies should encourage in making free strides of fighting diseases, and thereby improving our health, for one cannot over emphasize the importance of joint efforts which fasters effective control and prevention and in Nigeria.
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