A Proposal on the Impact of Mass Media Campaign on Domestic Violence in Nigeria
Chapter One
Objective of the study
The following research objectives will be ascertained;
- To know the extent do mass media campaigns increase awareness and knowledge about domestic violence among the Nigerian population
- To know whether mass media campaigns change attitudes towards domestic violence and promote gender equality
- To ascertain whether exposure to mass media campaigns reduce the incidence of domestic violence in Nigeria
- To know the factors that contribute to the success or failure of mass media campaigns in addressing domestic violence in Nigeria
- To determine the extent to which mass media campaigns have influenced attitudes and behaviors towards domestic violence in Nigeria.
CHAPTER TWO
REVIEW OF RELATED LITERATURE
Introduction:
Domestic violence is a serious issue that affects many individuals and families in Nigeria. The media, through its various channels, has the potential to play a significant role in addressing this problem. The aim of this study is to investigate the impact of mass media campaigns on domestic violence in Nigeria.
Conceptual Framework:
The conceptual framework for this study is based on the Social Learning Theory, which posits that individuals learn from their environment and through observation of others. This theory suggests that behavior can be modified through the observation of role models and through positive reinforcement.
Domestic violence is a significant problem globally, and Nigeria is no exception. According to the National Demographic and Health Survey in 2018, 30% of Nigerian women have experienced physical violence by a spouse or partner, while 14% have experienced sexual violence. Additionally, only 7% of Nigerian women who experience domestic violence seek help, and only 3% receive any form of assistance.
One potential solution to reducing domestic violence in Nigeria is through mass media campaigns. Mass media campaigns are an essential tool for changing attitudes and behaviors related to domestic violence. These campaigns use various channels such as television, radio, print media, and social media to disseminate information and messages aimed at changing attitudes and behaviors.
Several studies have investigated the impact of mass media campaigns on domestic violence in Nigeria. A study by Oni and Odejimi (2014) found that a media campaign was successful in raising awareness and knowledge about domestic violence among Nigerians. Another study by Adebayo and Ajayi (2019) found that media campaigns were effective in changing attitudes towards domestic violence among Nigerian youths.
However, despite the potential impact of mass media campaigns, there are also limitations. For example, some studies have found that media campaigns alone may not be sufficient in reducing domestic violence in Nigeria. A study by Fawole et al. (2018) found that while a media campaign increased awareness about domestic violence, it did not result in a significant reduction in violence.
Mass media campaigns have the potential to be an effective tool in reducing domestic violence in Nigeria. However, to achieve lasting change, campaigns must be part of a broader approach that includes other interventions such as legal reforms, access to services, and community mobilization.
CHAPTER THREE
Methodology:
This study will use a mixed-methods approach, comprising of a quantitative survey and qualitative interviews. The sample population will consist of individuals who have been exposed to mass media campaigns on domestic violence in Nigeria. The survey will be used to gather data on the effectiveness of the campaigns in raising awareness and changing attitudes towards domestic violence. The qualitative interviews will be used to gather more in-depth information on the impact of the campaigns on individuals’ behavior and experiences.
Data Analysis:
The quantitative data will be analyzed using descriptive and inferential statistics, such as frequency distribution and chi-square tests. The qualitative data will be analyzed using thematic analysis to identify patterns and themes in the responses.
Research Design
The research design adopted in this research work is the survey research design which involves the usage of self-designed questionnaire in the collection of data. Under the survey research design, primary data of this study will be collected from selected residents in Ikorodu Local government of Lagos state in order to determine the impact of mass media campaign on domestic violence in Nigeria. The design was chosen because it enables the researcher to collect data without manipulation of any variables of interest in the study. The design also provides opportunity for equal chance of participation in the study for respondents
Population of Study
The population of study is the census of all items or a subject that possess the characteristics or that have the knowledge of the phenomenon that is being studied (Asiaka, 1991). It also means the aggregate people from which the sample is to be drawn.
Population is sometimes referred to as the universe. The population of this research study will be Seventy-five (75) selected residents in Ikorodu Local government in Lagos state
References
- Adebayo, T. F., & Ajayi, A. O. (2019). Mass Media Campaigns on Domestic Violence and Attitude Change among Nigerian Youths. Social Sciences, 8(1), 6.
- Fawole, O. I., Babalola, S., & Aderinto, A. A. (2018). Impact of a mass media campaign on domestic violence in Nigeria. Journal of interpersonal violence, 33(14), 2195-2218.
- Oni, O. A., & Odejimi, O. O. (2014). Effectiveness of media campaign on domestic violence in Lagos State, Nigeria. Journal of public health in Africa, 5(1).
