Audience Perception of the Impact of Indigenous Language on the Understanding of Broadcasting Programmes Among Warri Residents Case Study of Delta Broadcasting Station
CAHPTER ONE
Objective of the study
The main objective of the study is to investigate audience perception of the impact of indigenous on the understanding of broadcasting programmes among Warri residents. Using Delta state broadcasting station as a case study. The specific objectives are;
- To find out audiences’ perception on indigenous language programme in Delta Broadcasting Station
- To find out the extent indigenous language programme help residents in Warri through Delta state broadcasting station
- To ascertain how the use of indigenous language impact on listenership and participation among Warri residents
CHAPTER TWO
REVIEW OF RELATED LITERATURE
conceptual framework
Perception
Perception In psychology and the cognitive sciences, perception is the process of attaining awareness or understanding of sensory information. The word perception comes from the Latin word, percepio, meaning “receiving, collecting, and action of taking possession, apprehension with the mind or senses.” (Nelson, Richard Alan: 1996). Perception is one of the oldest fields in psychology. It is the process by which people receive and interpret information from the world around them. The world around us consists of various kinds and levels of physical energy. Our knowledge of the world comes through our sense organs, which react to these energies. Science has revealed that certain wavelengths of electromagnetic radiation stimulate our eyes and ears which sense 15 certain kinds of mechanical vibrations in the air. Our noses and tongues are sensitive to certain chemical stimuli. Sense organs in our skin respond to pressure, temperature changes, and various stimuli related to pain. Sense organs in our joints, tendons, and muscles are sensitive to body movement and position. The process of perception does not reveal objects and events of the world. When looking at an illustration, you may not understand it clearly at the first instance. But as you look further, your first perception may change, particularly if there is something there that catches your interest the more. According to Folarin (2002:70) Perception depends on a complex of variables such as psychological disposition, past experience, cultural expectations and social relationship. These are in relation to language constraints and the limited experience factor results in the selective perception process which takes place in a stop-gate fashion with selective exposure, attention and retention. In other words, you have to be exposed to a message before you can attend to it, you have to pay attention before you can perceive the message, and you have to perceive it before you can retain it for later recall. Glasersfeld, E. (1995), highlights that two types of consciousness are considerable regarding perception, they are phenomenal and psychological. The difference everybody can demonstrate to himself/herself is by the simple opening and closing of his/her eyes. Phenomenal consciousness is thought on average to be predominately absent without sight by example. Through full or rich sensations present in sight, nothing in comparison is present whilst eyes are closed, bar the remaining other senses and of course having considered sight firstly as the primary human sense. Using this precept it is understood by a vast majority of cases that the logical solutions present through phenomenology in human mind/body interfacing within reality, is through simple human sensation. Various factors influences our perception. Our perceptions are influenced by the ways our bodies are structured to receive and process stimuli from the environment. Our perceptions also reflect our emotions, needs, expectations, and learning. Below are the various factors that affect perception.
CHAPTER THREE
RESEARCH METHODOLOGY
Research design
The researcher used descriptive research survey design in building up this project work the choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought to examine audience perception of the impact of indigenous language on the understanding of broadcasting programmes among Warri residents.
Sources of data collection
Data were collected from two main sources namely:
Primary source:
These are materials of statistical investigation which were collected by the research for a particular purpose. They can be obtained through a survey, observation questionnaire or as experiment; the researcher has adopted the questionnaire method for this study.
Secondary source:
These are data from textbook Journal handset etc. they arise as byproducts of the same other purposes. Example administration, various other unpublished works and write ups were also used.
CHAPTER FOUR
ANALYSIS AND PRESENTATION OF DATA
Four hundred (400) questionnaires were distributed and three hundred ninety one were returned. As a result, the researcher used three hundred ninety one for this study when more than 50% of the respondents agree to the questions, the answer is taken as valid for the purpose of this study. In analyzing the data, the approach that will be adopted is to find out the percentage and positive and negative answers to the question posed.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to ascertain audience perception of the impact of indigenous language on the understanding of broadcasting programmes among Warri residents a case study of Delta broadcasting station
In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of audience perception of the impact of indigenous language on the understanding of broadcasting programmes
Summary
This study was on audience perception of the impact of indigenous language on the understanding of broadcasting programmes among Warri residents a case study of Delta broadcasting station. Three objectives were raised which included: To find out audiences’ perception on indigenous language programme in Delta Broadcasting Station, to find out the extent indigenous language programme help residents in Warri through Delta state broadcasting station and to ascertain how the use of indigenous language impact on listenership and participation among Warri residents. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study The data collected were presented in tables and analyzed using simple percentages and frequencies
Conclusion
Several Studies confirmed that indigenous language broadcasting may be one of the most effective methods of mass communication when it comes to reaching more rural areas than other media simply because of the fact that its messages can be easily understood by the audiences (Mufwene, 2002 and Manyozo, 2009, cited in Mabika and Salawu, 2014). The study concludes that programmes are highly influential and have far-reaching effect when they adopt the use of indigenous languages
Recommendation
Governments at all levels should formulate policies to promote the production and transmission of local language programmes by radio and television stations in Nigeria.
Government agencies, Non-Governmental Organizations (NGOs), pro-ethnic groups and cultural associations should initiate and sponsor a wide variety of local language programmes to sustain the availability of such programmes in broadcasting in the country.
Radio and television programme producers should design, produce, and present local language programmes with a high level of professionalism to make them attractive and gratifying to the audience.
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