The Impact of Radio and Television Service on Rural Development (Case Study of TVC Radio and Television Station Lagos)
CHAPTER ONE
OBJECTIVE OF THE STUDY
- to ascertain the role of radio and television in rural development
- to ascertain the attitude of rural dwellers on self- oriented development via television programming has been encouraging.
- to ascertain between television and radio which one play significant role in rural development
CHAPTER TWO
REVIEW OF RELATED LITERATURE
Development as a Concept
Nigeria faced significant development challenges. As accurate population counts, for Nigeria are difficult to obtain because such figures are tied directly to representation in the National Assembly and distribution of national wealth(http://www.nationsencyclopedia.com September 11,2011,page two).In 2003,60% of the population lived below the poverty line;70% were engaged in agriculture, particularly of the subsistence type;68% were literate; infant mortality stood at 70 deaths per 1000 live births . Today, Nigeria’s population is over 152 million with majority of the population still living below poverty line and dwelling in the rural area. Thus, this has called for the in depth definition of development in order to know what it is and its relatedness to the rural areas. Since the mid 20th century, according to Mattelart and Mattelart (1998:36) development has become a term synonymous with growth, modernisation, and social change. These concepts, which are most often applied to the ‘Third World’; since they are undeveloped, have been at the centre of many scholarly studies. Researchers have not been able to agree on a single definition of development – perhaps because of the diverse nature of the notion. 17 Some scholars contend that the meaning of development in one part of the world may be different from that of another area, according to Servas etal (1996:82); this is because each country is considered peculiar in its own physical environment, culture, natural resources, and general way of life . Of course there are some similarities (common features) here and there, but each country remains unique in its own setting. The best definition of development, for this study, is taken from Servaes et al. (1996:82-83), who sees development as a multidimensional process that involves change in social structures, attitudes, institutions, economic growth, reduction of inequality, and the eradication of poverty. In olden fashion, development meant the poor countries imitating the developed West, and abandoning traditional, barbaric or uncivilized technologies and cultures in favour of the modern Westernised ones. Serveas etal (1996:83) demonstrated that, latter scholars coined the term ‘another development’, which calls for satisfaction of needs, endogenous self-reliance, participatory democracy and life in harmony with the environment – now popularly known as sustainable development. According to Asadu (2009:5), development means different things to different people but generally, it involves a change from one way to another, where the latter is usually considered better than the former. Development is one of the oldest and most powerful of all western ideas about social progress or lack of it. It can be traced to as far back as the works of 19th century philosophers such as Condorcet, Comte, Durkheim, Saint-Simon, Spencer and even Karl Marx. Development can occur in every aspect of peoples’ life such as culture, economy, etc. Servaes (1999: 14) says, in sum, it is safe to say that today scholars, as well as policymakers, look upon development as an ethical-political 18 process of social change. It is safe therefore, to argue that modern theorists see the whole dimension of human life as a yardstick for gauging development.
CHAPTER THREE
RESEARCH METHODOLOGY
Research design
The researcher used descriptive research survey design in building up this project work the choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought the impact of radio and television service on rural development (case study of TVC radio and television station Lagos )
Sources of data collection
Data were collected from two main sources namely:
(i)Primary source and
(ii)Secondary source
Primary source:
These are materials of statistical investigation which were collected by the research for a particular purpose. They can be obtained through a survey, observation questionnaire or as experiment; the researcher has adopted the questionnaire method for this study.
Secondary source:
These are data from textbook Journal handset etc. they arise as byproducts of the same other purposes. Example administration, various other unpublished works and write ups were also used.
Population of the study
Population of a study is a group of persons or aggregate items, things the researcher is interested in getting information the impact of radio and television service on rural development (case study of TVC radio and television station Lagos). 200 staffs of television and radio stations in Lagos state was selected randomly by the researcher as the population of the study.
CHAPTER FOUR
PRESENTATION ANALYSIS INTERPRETATION OF DATA
Introduction
Efforts will be made at this stage to present, analyze and interpret the data collected during the field survey. This presentation will be based on the responses from the completed questionnaires. The result of this exercise will be summarized in tabular forms for easy references and analysis. It will also show answers to questions relating to the research questions for this research study. The researcher employed simple percentage in the analysis.
DATA ANALYSIS
The data collected from the respondents were analyzed in tabular form with simple percentage for easy understanding.
A total of 133(one hundred and thirty three) questionnaires were distributed and 133 questionnaires were returned.
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to ascertain The impact of radio and television service on rural development. In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of radio and television service on rural development
Summary
This study was on the impact of radio and television service on rural development (case study of TVC radio and television station Lagos). Three objectives were raised which included: to ascertain the role of radio and television in rural development, to ascertain the attitude of rural dwellers on self- oriented development via television programming has been encouraging and to ascertain between television and radio which one play significant role in rural development. In line with these objectives, two research hypotheses were formulated and two null hypotheses were posited. The total population for the study is 200 staff of selected radio and television stations in Lagos state of selected secondary schools in Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made directors, editors, broadcasters and junior staff were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
Conclusion
From the foregoing, it is clear that rural broadcasting occupies a central place in rural development. This is owing to the fact that broadcasting facilitates the dissemination of information on a variety of issues that concern the rural people. However, the study discovered that rural or community broadcasting has not been given due attention by the government. This is attributed to several factors like ownership and commercialization of the mass media, lack of adequate communication policy, corruption in government circles, and the non inclusion of the rural dwellers in the conceptualization and execution of development programmes by development agents. It is high time for both states and federal government to show commitment in changing this situation so that the rural dwellers can be reached with development messages. Equally important to note is that government‟s efforts at reaching the rural folks with development programmes failed due to the neglect of rural broadcasting in the country.
Recommendation
Based on the findings of this study, the following recommendations are hereby made;
- Federal and state government needs to evolve a viable communication framework that would ensure a practical implementation of rural broadcasting in the country.
- Federal and state government should stop paying lip service to the issue of corruption. The monster of corruption must be tacked, especially among government policy makers and development agents. To this end, stiff punishment should be given to anyone who is involved in corrupt activities. c. Government and the private sector should establish viable community broadcast stations in the rural areas.
- Government at all levels and the private sector should provide adequate infrastructural facilities in the rural areas to enable the full take off of community media.
- Development agents should employ the use of traditional means of communication with the modern mass media in communicating development programmes to the rural dwellers.
- The input of the rural people should also be sought whenever development programmes are been conceived by development experts.
References
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- Akeredolu-Ale, E. (1993). Rural development as a national objective. In E.O Akeredolu – Ale, (ed.) Mass media and rural development in Nigeria. Lagos Spectrum Books Ltd.
- Alumuku, P.T. (2005). Community radio: Emerging democratic communication. Africa Journal of the National Broadcasting Commission (NBC News) April –June, Vol. 7 (2)
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- Asemah, E.S .(2010). Public relations and democratic governance in Nigeria: A componential overview. Lagos: Atsco Press.
- Asemah, E.S. (2011). Selected mass media themes. Jos University Press
